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Topic: Salesforce Marketing Cloud

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LinkedIn Opens Ad Platform Launches API for new marketing partners

LinkedIn is opening its ad business with two new offerings. One plugs advertising partners directly into the platform so they can sell ads in users' feeds, and the other helps…

April 24, 2014, 8:50 AM EDT

Omnicom Media Group and Salesforce Will Build Social Marketing Tools Global deal maintains Benioff's hot streak

Omnicom Media Group will employ Salesforce's Marketing Cloud for its social media-based marketing and advertising efforts across its global agency network, the companies are announcing today. Omnicom's two-and-a-half-year-old analytics division, Annalect,…

June 14, 2013, 8:00 AM EDT

Salesforce Buys ExactTarget for $2.5 Billion CEO says acquisition is 'most important ever'

Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…

June 4, 2013, 11:54 AM EDT

Salesforce Ties Facebook Custom Audiences, Twitter Keyword Targeting Into Marketing Cloud Shows difference between self-serve platforms and API partners

Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party…

April 23, 2013, 8:00 AM EDT

Adobe Borrows From Pinterest in Marketing Cloud Redesign Ups competition for all-in-one marketing platform

Pinterest’s ascent last year heralded a new design ethos that spread to many digital properties. PandoDaily dubbed the social scrapbooking platform’s impact as “The Great Pinterestification,” and Adobe has now…

March 6, 2013, 12:01 AM EST

Salesforce Grows Its Analytics Ecosystem Adds partners to sift social influence, intelligence, intent

Over the summer Salesforce launched Radian6 Insights to help brands digest all the social signals available to them. But with Radian6 being combined with Buddy Media to form the Salesforce…

October 19, 2012, 8:00 AM EDT

Facebook Establishes Elite Partner List Social network announces Strategic Preferred Marketing Developer program

Facebook used to have several different groups focused on helping brands build applications on its platform. But back in April the company moved to consolidate these developer programs into the singular…

September 20, 2012, 6:05 PM EDT

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