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Topic: sales

Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

Auto play, native ads and emotion are key

For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday. Kathy Kayse, Yahoo vp  But let's be honest, it can be…

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

Glamour Magazine Gets an All-American Makeover

But can it keep sales from slipping?

In the year since former InStyle publisher Connie Anne Phillips left the Time Inc. fold to join Condé Nast as vp, publisher of Glamour, the magazine has undergone a significant…

Apple Is Building an RTB Platform to Sell In-App Ads

iTunes Radio is top priority

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio inventory, the company will build…

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