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Topic: Saks Fifth Avenue

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Brands Miss the Mark With 9/11 Tweets A roundup of the best and worst

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not,…

September 11, 2014, 1:13 PM EDT

Saks Fifth Avenue CMO Mark Briggs Explains Sweeping Changes 90-year-old department store aims to be a lifestyle authority

When Hudson’s Bay plunked down $2.4 billion to acquire Saks Fifth Avenue last year, many remarked on the pluck of chief executive Richard Baker. Hadn’t he heard that department stores…

September 4, 2014, 1:16 PM EDT

Want to Spot Rich People? Head to Walmart Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

July 11, 2014, 12:23 PM EDT

This Company Went From Selling Street Meat to Saks Fifth Avenue Roaming Hunger connects food trucks with brands

Specs Who (From left) Ross Resnick, founder and Big Burrito; Ryan van de Griendt, director of operations; Megan Madsen, account manager; Cory Murphy, director of new business What Experiential marketing agency and…

June 18, 2014, 7:58 PM EDT

Huge Names SRI's Jessica Pezzullo CMO Replaces Chris Hayes

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the Interpublic shop…

January 23, 2014, 8:24 PM EST

Portrait: Iris The New York offshoot of London's Iris Worldwide combines digital, social, retail and experiential

Specs Who From left, managing director Sarah Aitken, CEO Americas Jeremy Cochran, cd Tim Clarkeand director of strategy Esty Gorman What Marketing, advertising and experiential agency Where New York offices One of the most…

October 25, 2012, 12:20 AM EDT

SapientNitro: Major Retailers Lack In-Store Digital Savvy Bloomingdale's and Sephora are lone bright spots among retailers

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well. A number…

October 9, 2012, 10:30 AM EDT

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