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Topic: Saks Fifth Avenue

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

Brands Miss the Mark With 9/11 Tweets

A roundup of the best and worst

Sept. 11 is a difficult time for brands to take on Twitter. While some industry observers applaud brands that try to inject themselves into social chatter, more often than not,…

Saks Fifth Avenue CMO Mark Briggs Explains Sweeping Changes

90-year-old department store aims to be a lifestyle authority

When Hudson’s Bay plunked down $2.4 billion to acquire Saks Fifth Avenue last year, many remarked on the pluck of chief executive Richard Baker. Hadn’t he heard that department stores…

Want to Spot Rich People? Head to Walmart

Why wealthy shoppers are slumming it

It’s a statistical fact that wealthy shoppers rave about the pampering they receive at upscale retailers like Neiman Marcus, Lord & Taylor and Barneys. But here’s a question to ponder:…

This Company Went From Selling Street Meat to Saks Fifth Avenue

Roaming Hunger connects food trucks with brands

Specs Who (From left) Ross Resnick, founder and Big Burrito; Ryan van de Griendt, director of operations; Megan Madsen, account manager; Cory Murphy, director of new business What Experiential marketing agency and…

Huge Names SRI's Jessica Pezzullo CMO

Replaces Chris Hayes

Huge named Jessica Pezzullo, formerly a senior partner at Select Resources International, as the digital agency’s new chief marketing officer. She succeeds Chris Hayes, who recently left the Interpublic shop…

Portrait: Iris

The New York offshoot of London's Iris Worldwide combines digital, social, retail and experiential

Specs Who From left, managing director Sarah Aitken, CEO Americas Jeremy Cochran, cd Tim Clarkeand director of strategy Esty Gorman What Marketing, advertising and experiential agency Where New York offices One of the most…

SapientNitro: Major Retailers Lack In-Store Digital Savvy

Bloomingdale's and Sephora are lone bright spots among retailers

SapientNitro is releasing a 156-page report today that rates retail brands on whether or not they are using digital signage and other interactive features in their stores well. A number…

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