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Topic: Sainsbury's

Adweek's Top 5 Commercials of the Week: Nov. 15-22 It's boys against girls—vote for your favorite spot

This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner,…

November 22, 2013, 7:13 AM EST

Ad of the Day: Sainsbury's 'Christmas in a Day' Will Bring Tears to Your Eyes Particularly the final scene—and this is just the trailer

Are you ready for a crowdsourced Christmas ad? Yes, it sounds like a bad idea. But this British spot for grocery chain Sainbury's from AMV BBDO—actually a trailer for a longer…

November 18, 2013, 11:16 AM EST

Best Corporate Apology Ever Posted to Twitter? At Sainsbury's, replying to complaints is an art form

Sainsbury's has this whole Twitter thing down cold. Earlier today, popular U.K. blogger October Jones complained that his chicken sandwich from the grocery chain "tastes like it was beaten to…

May 29, 2012, 10:49 AM EDT

How a 3-Year-Old Got a Grocery Giant to Change a Product Name Tiger Bread becomes Giraffe Bread

Rebranding a product is usually the least heartwarming process in the world, which is what makes this news from Britain so refreshing. Grocery chain Sainsbury's has announced it will change…

February 2, 2012, 12:08 PM EST