Topic: Sainsbury's

Mog the Cat of Children's Book Fame Gets a Chaotic Christmas Revival From Sainsbury's

New story and toy will be sold for charity

Each year, British grocer Sainsbury's creates one of the season's most anticipated Christmas ads, and this year's features the return of a beloved children's character. Mog the Cat was the star…

24 Hours in Advertising: Tuesday, Dec. 9, 2014

JCPenney spreads joy, global ad revenue grows, and dads dance for Sainsbury's

Here's everything you need to know about the past 24 hours in advertising, in case you blinked. Buzzing on Adweek: Anheuser-Busch bets big on social media For the upcoming Super Bowl Anheuser-Busch will…

Christmas Comes Early for Brands on YouTube

Pre-Thanksgiving commercials get a boost

Three major holiday commercials have already won Christmas, according to this week’s Adweek/VidIQ top 10 list. Sainsbury’s World War I spot (which was based on actual reports and letters) grabbed the…

Ad of the Day: Sainsbury's Recreates Famous 1914 Christmas Truce in Stunning New Ad

Ringan Ledwidge directs AMV BBDO's remarkable story of sharing

Monty the penguin has his first real competition for best Christmas ad of the year, as Sainsbury's just rolled out a remarkable long-form spot that couldn't be more different than…

When a Competitor Was Caught Upselling, This Grocery Chain Had the Perfect Response

A quick-thinking coup for Lidl U.K.

British supermarket chain Sainsbury's had a bit of an awkward social media moment this week, when a customer noticed a sign encouraging employees to squeeze patrons for more money. The sign,…

Adweek's Top 5 Commercials of the Week: Nov. 15-22

It's boys against girls—vote for your favorite spot

This week's top commercials really couldn't be more different. In this corner, you have five guys suggestively swinging their "ornaments" in a festive holiday song for Kmart. In that corner,…

Ad of the Day: Sainsbury's 'Christmas in a Day' Will Bring Tears to Your Eyes

Particularly the final scene—and this is just the trailer

Are you ready for a crowdsourced Christmas ad? Yes, it sounds like a bad idea. But this British spot for grocery chain Sainbury's from AMV BBDO—actually a trailer for a longer…

Best Corporate Apology Ever Posted to Twitter?

At Sainsbury's, replying to complaints is an art form

Sainsbury's has this whole Twitter thing down cold. Earlier today, popular U.K. blogger October Jones complained that his chicken sandwich from the grocery chain "tastes like it was beaten to…

How a 3-Year-Old Got a Grocery Giant to Change a Product Name

Tiger Bread becomes Giraffe Bread

Rebranding a product is usually the least heartwarming process in the world, which is what makes this news from Britain so refreshing. Grocery chain Sainsbury's has announced it will change…