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Topic: Saatchi

While Some Retailers Ignore Snapchat, Others Are Killing It With Lens and Geofilter Ads

Stats show missed chances, big gains

Attention retailers: There's a pile of missed marketing opportunities in Aisle 5 that needs to be cleaned up. Placed, a location-based data company, arrived at unflattering findings for brick-and-mortar chains after…

West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality

VR marketing is like the 'Wild West'

It's a small, windowless room on the second floor of ad agency Team One's expansive Playa Vista, Calif., complex, yet it's also a portal for globe-trotting, deep-sea exploration and space…

Marketers Don't Understand Modern Moms, Saatchi Survey Says

Ads need to get real—and lighten up

Memo to marketers: When it comes to moms, get real. Stop focusing on motherhood as a job, and start talking to moms like the multifaceted, multidimensional human beings they are. That's…

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths

Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

Adweek's Top 5 Commercials of the Week: Jan. 10-17

Inspiring to horrifying. Vote for your favorite spot

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due,…

Copywriter Turned Author Looks Back on Russia’s Shift to Capitalism

Elliott Holt

Specs Who Elliott Holt Age 39 New gig Author, You Are One of Them (Penguin Press) Old gig Copywriter and strategic planner, Grey Group, TBWAChiatDay, Saatchi & Saatchi Your agency background informs a good deal of…

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons

Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…

Social Strategies Differ for Auto Brands in Super Bowl

Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

Gillette Cuts to 3 in Creative Review [Updated]

W+K, Publicis out

Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi…

Leo Burnett Has Its Own 'Saatchi 17' Problem

Staffers set up new shop with hope of Kellogg's business

Call them the “Burnett 8.” In a situation reminiscent to the “Saatchi 17,” a group of agency General Mills’ staffers who walked out in 2005 with the expectation of working for…

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