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Topic: Saatchi & Saatchi

Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure

Lots of enthusiastic, off-key singing

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of…

Claudine Cheever Crosses Over to a Media Shop

Creative shop vet takes new role at MediaVest

Yet another creative agency leader has crossed over to a media shop. Claudine Cheever, who has spent her entire ad career at creative players like Ogilvy & Mather, Goodby, Silverstein &…

Ad of the Day: Is Toyota's Swagger Wagon Sequel Good Cringey or Bad Cringey?

Kids (and Busta Rhymes) step up in sequel to viral hit

Swagger Wagon, Toyota's white-hot viral hit of 2010 (or at least the whitest viral hit of 2010), has pulled back into the cul-de-sac for a new round of awkward suburban…

Ad of the Day: Bone-Crushing Duracell Spots Look at the Same NFL Play From Two Angles

49ers vs. Seahawks

The 2014 NFL season is almost upon us. And while Duracell may have a tough time producing advertising on quite the level of its masterly Derrick Coleman spot from last…

Stare at This Ford Print Ad for 30 Seconds, and It Will Suddenly Make Sense

Optical illusion promotes park assist

BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer's Park Assist feature in a way…

Saatchi Gets a New Head of Strategy

Wanda Pogue succeeds Claudine Cheever

Saatchi & Saatchi's head of strategy for the Americas is leaving for another Publicis Groupe shop and Saatchi has filled the role with an insider.  Photo: Zander Taketomo Succeeding Claudine Cheever as…

Duracell Picks a New Lead Agency in the U.S.

Anomaly succeeds The Acme Idea Co.

Anomaly has outstripped a trio of fellow Procter & Gamble roster shops to become Duracell's new lead creative agency in the U.S. Sources previously identified the other finalists as the New…

Droga5 Gets Into the Car Space

Toyota FCV ads will roll out later this year

The plum task of unveiling the Toyota FCV—the automaker's entrée into the fuel cell car space—puts Droga5 into the automotive category for the first time. The hire also explains why the…

JPMorgan Chase Embraces Its New Digital Shop

Publicis Groupe's Roar arose from last year's global pitch

It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he…

FCB's Javier Campopiano Takes Regional Creative Role at Saatchi

Becomes CCO of Latin America

Javier Campopiano, chief creative officer of FCB Garfinkel in New York, is returning to Saatchi & Saatchi as CCO of its Latin American operations as well as the agency’s multicultural unit,…

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