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Topic: Saatchi & Saatchi

Ad of the Day: Toyota A man and his truck—and their epic tale of love, loss, and redemption

There's nothing manly men love more than enormous, stuff-hauling pickup trucks, if advertisements are any indication. In its latest spot for Toyota, Saatchi & Saatchi Sydney pokes a bit of…

September 23, 2011, 2:26 PM EDT

Ad of the Day: Toyota Saatchi builds a giant human out of 18 smaller humans to say there's a Prius for everyone

Toyota and Saatchi & Saatchi have been feeling the heat lately for being a bit creepy. Now, here's another mildly unsettling campaign from the agency and automaker—though at least this…

September 14, 2011, 1:28 PM EDT

Saatchi, Toyota Sued for $10 Million Over Stalking Prank Amber Duick says she was terrorized

"Storytelling" is a buzzword that has blazed across countless PowerPoint presentations in recent years. But it can be an unpredictable and dangerous game in practice, particularly when the campaign in…

September 14, 2011, 10:49 AM EDT

Preteen Human Larvae Prefer General Mills Fruit Snacks Saatchi ad could use a metamorphosis

I've soured on weird advertising for sweets because of this new spot for General Mills's fruit snacks via Saatchi & Saatchi in New York (and Biscuit Filmworks director Jeff Low).…

August 31, 2011, 8:29 AM EDT

If Running Is an Addiction, Nike Wants to Be Your Dealer

Imagine a trailer for a horror flick about heroin junkies. Then pretend it's a commercial for Nike running gear. That's pretty much the gist of this creepy, compelling spot from…

July 22, 2011, 1:10 PM EDT

Millennials Are Clueless Narcissists in Toyota's Empty Nester Ads

Sorry twentysomethings, but according to Saatchi & Saatchi L.A.’s new campaign for the Toyota Venza, your parents don’t miss you. In fact, they’re out riding bikes with their friends while you’re…

July 7, 2011, 8:06 AM EDT

Audio Print Ad in 'Playboy' Talks Up Brazilian Music Festival

We were just talking about the world's most innovative magazine ads, and here's another interesting one—an audio print ad for Brazil's Skol Sensation music festival, wrapped around the spine of…

June 14, 2011, 12:17 PM EDT

Hero Worship: Nike Spot Compares Ronaldo to Jesus

What do Ronaldo and Jesus have in common? Worldwide first-name recognition. Hordes of worshippers. And now, thanks to Nike, official abbreviations to mark the eras in history before they arrived…

June 8, 2011, 3:02 PM EDT

Grand Effie Winner Hard to Beat Old Spice continues awards show stampede

Add Grand Effie to the mound of awards that Procter & Gamble's popular Old Spice campaign has amassed since last year. Nearly a year ago, Wieden + Kennedy's man on a…

June 7, 2011, 10:27 PM EDT

Mcgarrybowen Wins Burger King's Creative Account Shop succeeds Crispin Porter + Bogusky

Mcgarrybowen is on a roll. A week after landing Sears' brand image creative business, the shop has won Burger King's $300 million creative account. The New York-based shop beat three other…

June 1, 2011, 3:25 PM EDT

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