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Topic: Saatchi & Saatchi

Tide's Super Bowl Spot Will Look at Stains Worth Keeping Saatchi teases Q4 :60 with mock infomercial

Tide will take a surprisingly forgiving attitude toward stains—admitting, probably comically, that some are worth keeping—in its 2013 Super Bowl commercial from Saatchi & Saatchi in New York. The Procter &…

January 22, 2013, 2:12 PM EST

Ad of the Day: BGH Exhibitionism gives way to sadism in the air-conditioning company's latest distressing spot

It is summer in Argentina, and there is a man staring out his window at you. The heat has gone to his head. Miserable 90-degree days transform him from harmless curmudgeon…

November 20, 2012, 2:41 PM EST

Contender Drops Out of HSBC's Global Review Exit leaves 4 creative shops in the chase

McCann Erickson is out of HSBC’s global marketing services review, according to sources. McCann was among a handful of global agencies that emerged as creative contenders in the review, which encompasses…

November 19, 2012, 7:41 PM EST

Contenders Emerge in Global HSBC Review Lineup is a who's who among global networks

HSBC executives this week are briefing creative contenders in the bank's global marketing services review. The bank, which spends an estimated $400 million in media globally each year, is reviewing all…

November 13, 2012, 12:04 PM EST

Top 10 Commercials of the Week: Oct. 12-19 Brad Pitt, bouncing iPods, and finally, the truth about periods

This week, a cute kitty with a love for its owner's Toyota Corolla trades all nine of his lives for car rides, the kids from 2007's superviral "Charlie Bit Me"…

October 19, 2012, 10:48 AM EDT

Ad of the Day: Toyota A cat risks every one of his nine lives for one more ride in that Corolla

Cats hate being packed up in crates and dragged to the vet. But maybe they'll relent—hell, maybe they'll start to enjoy it—if you drive them there in a Toyota Corolla. That's…

October 15, 2012, 12:21 PM EDT

Lenovo's Short Film for the IdeaPad Yoga Is a Downward-Facing Dog Spy caper fails to thrill

Call me Dr. No, because I'm dissing this James Bond-style short from Saatchi & Saatchi in New York touting Lenovo's IdeaPad Yoga, a "bendable" laptop/tablet hybrid that can be configured…

October 15, 2012, 8:54 AM EDT

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

Top 10 Commercials of the Week: Sept. 28 - Oct. 5 H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

October 5, 2012, 8:47 AM EDT

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