Advertisement

Topic: Saatchi & Saatchi

Losing Talent Is What Keeps These CEOs Awake at Night How do you keep new blood amid fee cuts?

Asked today to identify the No. 1 threat to their businesses, the leaders of agencies and new technology companies differed a bit in their responses but overlapped on the issue…

September 26, 2013, 1:06 PM EDT

Brewer Secretly Rigs Plumbing in Man's House to Make Beer Flow From Every Tap Saatchi stunt for Tui

Those jokers at Saatchi & Saatchi and Tui Brewery have a viral hit on their hands, notching more than 5 million views in about a week for various versions of…

September 25, 2013, 9:15 AM EDT

Kerry Keenan Replaces DiNoto at Deutsch New creative chief has big agency experience

Greg DiNoto’s four-year reunion with Deutsch has ended. DiNoto, chief creative officer at the New York office at Deutsch, has been replaced by Kerry Keenan. Keenan, a seasoned creative leader who…

September 20, 2013, 2:39 PM EDT

Mary Baglivo Heads Back to Northwestern Former Saatchi leader becomes CMO of her alma mater

Mary Baglivo is going back to school. Baglivo, the former CEO of the Americas and New York office of Saatchi & Saatchi, is joining Northwestern University as vp for global marketing…

September 19, 2013, 11:24 AM EDT

Pizza Hut Cuts to Final 4 in Creative Review Presentations are scheduled for next month

Four agencies remain standing after a cut in Pizza Hut's creative review. Sources identified the shops as mcgarrybowen, Mullen, Havas Worldwide and the incumbent, The Martin Agency. Final presentations are slated…

August 16, 2013, 3:13 PM EDT

Fiber One Helps Bring 'Total Eclipse' Back With a Vengeance 'Turn Around' ads hit just as diva homage goes viral

Who can argue that bombastic 1980s power ballad "Total Eclipse of the Heart" isn't the single greatest piece of music in human history? That's right: no one. Its appearance in…

August 15, 2013, 8:45 AM EDT

McCann Gets Pillsbury Business [UPDATED] Takes a bite out of Saatchi's General Mills portfolio

In a roster shop move, General Mills has hired McCann Erickson to work on its Pillsbury brand, which Saatchi & Saatchi has handled since 2003. McCann and Saatchi declined to comment.…

August 14, 2013, 10:34 AM EDT

A Closer Look at Potential Conflicts at Publicis Omnicom Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

July 30, 2013, 11:00 AM EDT

Ad of the Day: Cheerios Finds Its Sweet Spot Once Again First new ad since interracial family

General Mills always seemed quite embarrassed by the firestorm around its now-famous "Just Checking" ad for Cheerios—the one that was set upon by racist trolls on YouTube for featuring an…

July 18, 2013, 2:12 PM EDT

Advertisement