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Topic: Saatchi & Saatchi

When Will P&G Finally Air This Tide Commercial With a Gay Couple in the U.S.?

Spot has tested in Canada

After two decades of supporting its gay employees internally, Procter & Gamble publicly came out in support of gay marriage late last year. The packaged goods giant reiterated that position…

Man Shaves Beard Off After 14 Years, and Family Reacts in Shock, in Remarkable Razor Ad

Almost a spiritual cleansing

"Maybe it's a new chapter in my life." That's how Amit (aka, "Mook"), a 44-year-old dude who's had a thick beard for 14 years, describes the experience of shaving it off…

Q2 Organic Growth Rises Only 1% at Publicis Groupe

But weak euro boosts revenue, net income

Publicis Groupe continues to reap the benefits of the strengthening dollar and pound sterling, announcing that second-quarter revenue rose 39 percent to $2.7 billion. But a more telling indicator, organic…

Saatchi Fills Top Global Strategy Role After 5-Year Vacancy

David Hackworthy was chief strategy officer at Fallon

Saatchi & Saatchi worldwide CEO Robert Senior has turned to a former colleague to lead strategy globally. David Hackworthy was chief strategy officer at Fallon in London, a fellow Publicis Groupe…

Babies' Poop Faces Captured in Glorious Slow Motion in Award-Winning Pampers Ad

Anyone have a wipe?

Everyone knows babies make hilarious faces when they poop. For that matter, so do most adults. Whether or not knowing this universal truth entices you to watch a medley of…

The 3 Best Films From the 2015 Saatchi & Saatchi New Directors' Showcase

From heartwarming to hilarious

CANNES, France—Saatchi & Saatchi celebrated the 25th anniversary of its esteemed New Directors' Showcase here Thursday morning with a screening of 14 films by young directors, plus a special collaborative…

A Mythical Blacksmith and a Real-Estate Dealmaker Pitch Kids on Go-Gurt

Spots show what it takes to get it all

Squeezing the last drops of Yoplait's Go-Gurt out of its tube is serious business. That's the takeaway from two new ads for the General Mills brand from longtime agency Saatchi &…

Ad of the Day: Toyota Honors Dads With a Pair of Short Documentaries for Father's Day

Quietly poignant work from Saatchi L.A.

After its paternal score in the Super Bowl, Toyota steers the conversation back to dads with two short Father's Day films from Saatchi and Saatchi Los Angeles. The carmaker is…

How One Art Director Became an Overnight Sensation for Wearing the Same Outfit Every Day

Matilda Kahl on the power of the work uniform

Matilda Kahl, an art director at Saatchi & Saatchi, was launched into viral stardom this week. But it wasn't for her creative work, exactly—it was for the single outfit she…

Ad of the Day: Fixodent Helps a Lion Get His Bite Back in This Amazing Short Film

A roar from Saatchi Italy

There are so many reasons why this Fixodent project might never have been made. Maybe it's too ambitious. Or it's off-brand. Or it has nothing to do with the real…

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