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Topic: Saatchi & Saatchi

Sprint Down to 5 in Creative Search

Final contenders' meeting next week in $450 million review

The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last…

Saatchi (Finally) Finds a Chief Marketing Officer

N.Y. office hasn't had one since 2010

Saatchi & Saatchi has finally filled its chief marketing officer role. The agency, which, remarkably, hasn't had a CMO since Ben Bittman left in 2010, has hired Christine Prins out of…

Cheerios Tugs at the Heartstrings Again With a Dad Working the Third Shift

And his kid, who wants time with him

Oh man, grumpy dad who's working weird hours in this new Cheerios ad from Saatchi & Saatchi. Don't get mad at your kid. Take a lesson from Peanut Butter Cheerios…

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

Once Again, Publicis Groupe Extends Maurice Lévy's Term

Holding company also names a new chief for Saatchi

Publicis Groupe, in the wake of its failed merger with Omnicom, today unveiled management reorganization that includes the spring 2017 retirement of CEO Maurice Lévy and Saatchi & Saatchi global chief…

Pitch Fills Its Top Strategy Role

Sara Bamossy comes from Saatchi

Pitch has reached into the Torrance, Calif. office of Saatchi & Saatchi to fill its top strategy role.  Sara Bamossy is the shop's new chief strategy officer, filling a vacancy left…

BBDO Names a Global Account Chief on J&J

Paul Roebuck returns to the shop after 3 years at Saatchi

Paul Roebuck is returning to BBDO as evp, worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business. Roebuck had been president, CEO at BBDO Guerrero/Proximity in…

What's the Most Dangerous Job at an Agency?

New business chiefs deal with a lot of stress and a short shelf life

While much has been made of the short lifespan of CMOs­­­­­­­­­­­­­­­­­­­­­—on average 45 months, according to recruiters Spencer Stuart—there’s even more survival pressure on the business development executives pitching those…

Ad of the Day: Charter Will Help You Cook a Live Octopus, Unless You're a Big Softy

Saatchi highlights moments that call for quick browsing

Who needs Shark Week? An octopus steals the show in Charter Communications' latest campaign touting its Spectrum fiber-optic network. In the most memorable of three new spots from Saatchi & Saatchi…

Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure

Lots of enthusiastic, off-key singing

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of…

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