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Topic: Saatchi & Saatchi

Why Saatchi New York Allowed a Rock Band to Destroy Its Office for This Music Video

Agency and band collaborate on a peculiar remodeling

Saatchi & Saatchi New York is one of the ad industry's most storied agencies, and its office at 375 Hudson in downtown Manhattan is something of an icon unto itself. Last…

Walmart Is Urging People Everywhere to Do This One Simple Thing for Veterans

Saatchi promotes 'Greenlight a Vet'

Former U.S. military personnel discuss the challenges of transitioning back to civilian life in a series of straightforward yet stirring short videos from Saatchi & Saatchi New York promoting Walmart's…

10 Stories of Creative Partners Who've Endured and Thrived Without Killing Each Other

How to make a work marriage work

Creative partnerships are very much like romantic relationships. You find someone who sees the world the same way you do; you feel that spark of connectedness; you start building something…

Amid Restructuring, Saatchi & Saatchi Hires Andrea Diquez as Its N.Y. President

She's among several women joining agency's exec ranks

Saatchi & Saatchi New York has tapped Andrea Diquez to be president, adding another woman to its executive leadership team. She joins recent hires Carol Miller-Repetto (COO for the shop's…

Cheerios' Latest Gem Is This Ad With a Grandpa Who Can No Longer Live Alone

Matt Smukler directs another winner

Cheerios, Saatchi & Saatchi and Community Films director Matt Smukler have teamed up for a number of memorable ads—most notably, the Cheerios spot with the interracial family that caused such…

How Millennials Are Helping This Agency Find the 'Big Idea'

Johannes Leonardo's digital-savvy work for Adidas, Google

Specs Who Co-founders Leo Premutico and Jan Jacobs What Creative agency Where New York Former Saatchi & Saatchi executive creative directors Leo Premutico and Jan Jacobs, who opened their agency Johannes Leonardo in 2007,…

Fiber One Unveils New Line of Delicious, Zero-Calorie, All-Rubber Desserts

Chew toys aren't just for your dog anymore

Your dog has chew toys. Why shouldn't you have chew treats—particularly if you shouldn't really be eating actual calorie-laden desserts in the first place? Well, now you can. Sit back and…

General Mills Will Introduce Gluten-Free Cheerios on the Emmys With This Very Sweet Ad

The product's story, from R&D to marketing

In early July, Cheerios started shipping gluten-free versions of five products. Now, the cereal brand has released an emotionally rich new ad from Saatchi & Saatchi, telling the story of…

Toyota's New Campaign Focused on Fans' Passion Will Debut During NFL Season Opener

First of 4 sports-related spots

Toyota will go all in on sports this fall with a new brand campaign designed to unite its sports advertising from pro football to Nascar. The campaign kicks off with a…

Ad Features a Mysteriously Pregnant Man, but He's Not Carrying a Bundle of Joy

Welcoming a less cute baby

In this peculiar ad by Saatchi & Saatchi in New York, a couple experiences their first pregnancy ... with a twist. That's right, it's the man who's pregnant, not the…

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