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Topic: Saatchi & Saatchi

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

September 18, 2014, 6:16 AM EDT

Once Again, Publicis Groupe Extends Maurice Lévy's Term Holding company also names a new chief for Saatchi

Publicis Groupe, in the wake of its failed merger with Omnicom, today unveiled management reorganization that includes the spring 2017 retirement of CEO Maurice Lévy and Saatchi & Saatchi global chief…

September 16, 2014, 8:19 AM EDT

Pitch Fills Its Top Strategy Role Sara Bamossy comes from Saatchi

Pitch has reached into the Torrance, Calif. office of Saatchi & Saatchi to fill its top strategy role.  Sara Bamossy is the shop's new chief strategy officer, filling a vacancy left…

September 5, 2014, 4:14 PM EDT

BBDO Names a Global Account Chief on J&J Paul Roebuck returns to the shop after 3 years at Saatchi

Paul Roebuck is returning to BBDO as evp, worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business. Roebuck had been president, CEO at BBDO Guerrero/Proximity in…

August 28, 2014, 7:17 AM EDT

What's the Most Dangerous Job at an Agency? New business chiefs deal with a lot of stress and a short shelf life

While much has been made of the short lifespan of CMOs­­­­­­­­­­­­­­­­­­­­­—on average 45 months, according to recruiters Spencer Stuart—there’s even more survival pressure on the business development executives pitching those…

August 24, 2014, 7:39 PM EDT

Ad of the Day: Charter Will Help You Cook a Live Octopus, Unless You're a Big Softy Saatchi highlights moments that call for quick browsing

Who needs Shark Week? An octopus steals the show in Charter Communications' latest campaign touting its Spectrum fiber-optic network. In the most memorable of three new spots from Saatchi & Saatchi…

August 14, 2014, 12:47 PM EDT

Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own Musical Adventure Lots of enthusiastic, off-key singing

In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of…

August 12, 2014, 1:26 PM EDT

Claudine Cheever Crosses Over to a Media Shop Creative shop vet takes new role at MediaVest

Yet another creative agency leader has crossed over to a media shop. Claudine Cheever, who has spent her entire ad career at creative players like Ogilvy & Mather, Goodby, Silverstein &…

August 5, 2014, 1:35 PM EDT

Ad of the Day: Is Toyota's Swagger Wagon Sequel Good Cringey or Bad Cringey? Kids (and Busta Rhymes) step up in sequel to viral hit

Swagger Wagon, Toyota's white-hot viral hit of 2010 (or at least the whitest viral hit of 2010), has pulled back into the cul-de-sac for a new round of awkward suburban…

August 4, 2014, 11:05 AM EDT

Ad of the Day: Bone-Crushing Duracell Spots Look at the Same NFL Play From Two Angles 49ers vs. Seahawks

The 2014 NFL season is almost upon us. And while Duracell may have a tough time producing advertising on quite the level of its masterly Derrick Coleman spot from last…

July 28, 2014, 1:52 PM EDT

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