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Topic: Saatchi & Saatchi

This Man Ate a Ford Kuga, to Sample Its Delicious Materials, in Brand's First 'Taste Drive'

Eric Leclerc digests his biggest project to date

Every automaker says it uses the best materials. But how do you really know unless you try them? And by try, we mean eat. Ford Motor Co. in Israel wanted to…

Fiber One Returns with a Few Uncomfortably Irregular Constipation Scenarios

Because being irregular is the worst

Saatchi & Saatchi is getting awfully regular at crafting goofy, effective spots for Fiber One. Following its pregnant man and rubber biscuit ads from last year, the New York agency has…

Saatchi & Saatchi Defends Its Much-Ridiculed 'Stoner Sloth' Anti-Marijuana Ads

Agency says it welcomes the global attention

Amid the chorus of derision aimed at Australia's "Stoner Sloth" anti-marijuana ads, one group still wholeheartedly believes in the campaign—the agency behind it, Saatchi & Saatchi. "The videos have truly gone…

Why Saatchi New York Allowed a Rock Band to Destroy Its Office for This Music Video

Agency and band collaborate on a peculiar remodeling

Saatchi & Saatchi New York is one of the ad industry's most storied agencies, and its office at 375 Hudson in downtown Manhattan is something of an icon unto itself. Last…

Walmart Is Urging People Everywhere to Do This One Simple Thing for Veterans

Saatchi promotes 'Greenlight a Vet'

Former U.S. military personnel discuss the challenges of transitioning back to civilian life in a series of straightforward yet stirring short videos from Saatchi & Saatchi New York promoting Walmart's…

Cheerios' Latest Gem Is This Ad With a Grandpa Who Can No Longer Live Alone

Matt Smukler directs another winner

Cheerios, Saatchi & Saatchi and Community Films director Matt Smukler have teamed up for a number of memorable ads—most notably, the Cheerios spot with the interracial family that caused such…

Fiber One Unveils New Line of Delicious, Zero-Calorie, All-Rubber Desserts

Chew toys aren't just for your dog anymore

Your dog has chew toys. Why shouldn't you have chew treats—particularly if you shouldn't really be eating actual calorie-laden desserts in the first place? Well, now you can. Sit back and…

General Mills Will Introduce Gluten-Free Cheerios on the Emmys With This Very Sweet Ad

The product's story, from R&D to marketing

In early July, Cheerios started shipping gluten-free versions of five products. Now, the cereal brand has released an emotionally rich new ad from Saatchi & Saatchi, telling the story of…

Ad Features a Mysteriously Pregnant Man, but He's Not Carrying a Bundle of Joy

Welcoming a less cute baby

In this peculiar ad by Saatchi & Saatchi in New York, a couple experiences their first pregnancy ... with a twist. That's right, it's the man who's pregnant, not the…

Man Shaves Beard Off After 14 Years, and Family Reacts in Shock, in Remarkable Razor Ad

Almost a spiritual cleansing

"Maybe it's a new chapter in my life." That's how Amit (aka, "Mook"), a 44-year-old dude who's had a thick beard for 14 years, describes the experience of shaving it off…

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