Topic: Saatchi & Saatchi LA

The Muppets Mentor Terry Crews in Toyota's Super Bowl Ad

Teaser for upcoming :60

After watching Terry Crews scream his way through many an Old Spice ad, it's hard to imagine him as boring. But that's the premise of Toyota's upcoming Super Bowl ad…

Toyota Is Using Instagram Videos in Its Facebook Ads

Carmaker pushes Tundra model with new Moontoast tool

Well, it's not the video ads on Facebook that everyone (in the marketing world, at least) is waiting to see, but give props to Toyota for taking social-media-generated spots on…

Social Strategies Differ for Auto Brands in Super Bowl

Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…