Topic: Saatchi

While Some Retailers Ignore Snapchat, Others Are Killing It With Lens and Geofilter Ads

Stats show missed chances, big gains

Attention retailers: There's a pile of missed marketing opportunities in Aisle 5 that needs to be cleaned up. Placed, a location-based data company, arrived at unflattering findings for brick-and-mortar chains after…

This Bank Made a Couple of 120-Year-Old ATMs, and They're So Money

Saatchi goes steampunk in Budapest

Saatchi & Saatchi partied like it was 1899 in a this campaign for CIB Bank, building two ATMs that looked 120 years old to celebrate a neighborhood anniversary in Budapest.  The city held…

West Coast Ad Agencies Are Building On-Site Labs to Experiment With Virtual Reality

VR marketing is like the 'Wild West'

It's a small, windowless room on the second floor of ad agency Team One's expansive Playa Vista, Calif., complex, yet it's also a portal for globe-trotting, deep-sea exploration and space…

Charter Promises Great TV and Internet at the Most Comically Unlikely Times

Fast service for 'serious' business

A quartet of ads for Charter Communications' Spectrum package promise fast and convenient Internet service, and HD television for everyone ... no matter how bedridden, ambitious, desperate or determined to…

Marketers Don't Understand Modern Moms, Saatchi Survey Says

Ads need to get real—and lighten up

Memo to marketers: When it comes to moms, get real. Stop focusing on motherhood as a job, and start talking to moms like the multifaceted, multidimensional human beings they are. That's…

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths

Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad

Clever way of keeping audiences quiet

What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers? To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around…

Adweek's Top 5 Commercials of the Week: Jan. 10-17

Inspiring to horrifying. Vote for your favorite spot

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due,…

Copywriter Turned Author Looks Back on Russia’s Shift to Capitalism

Elliott Holt

Specs Who Elliott Holt Age 39 New gig Author, You Are One of Them (Penguin Press) Old gig Copywriter and strategic planner, Grey Group, TBWAChiatDay, Saatchi & Saatchi Your agency background informs a good deal of…

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons

Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…