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Topic: Saatchi

Facebook, Twitter and YouTube Have Different Mobile Ad Strengths Notable marketers riff at a roundtable event

A quartet of panelists speaking about audience targeting at the Mobile Media Upfront this week essentially agreed that Facebook, Twitter and Google/YouTube are going to continue attracting more brand dollars…

May 21, 2014, 3:51 PM EDT

Coke Drops Unsuspecting Moviegoers Into Sex Scene for Real-Time Ad Clever way of keeping audiences quiet

What's more refreshing: A Coca-Cola, or a Coca-Cola ad poking fun at the brand's consumers? To encourage moviegoers to stay quiet during a film, Saatchi Denmark filmed audience members milling around…

March 14, 2014, 9:02 AM EDT

Adweek's Top 5 Commercials of the Week: Jan. 10-17 Inspiring to horrifying. Vote for your favorite spot

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due,…

January 17, 2014, 8:23 AM EST

Copywriter Turned Author Looks Back on Russia’s Shift to Capitalism Elliott Holt

Specs Who Elliott Holt Age 39 New gig Author, You Are One of Them (Penguin Press) Old gig Copywriter and strategic planner, Grey Group, TBWAChiatDay, Saatchi & Saatchi Your agency background informs a good deal of…

September 8, 2013, 10:06 PM EDT

Fox News and WSJ Look to Turn Video Ads Into Mobile Coupons Media giants join mDialog initiative

Fox News, The Wall Street Journal and Shaw Media want to help advertisers convert their TV commercials into hyper-local mobile commerce opportunities. Today, the companies announced that they are working…

April 11, 2013, 1:58 PM EDT

Social Strategies Differ for Auto Brands in Super Bowl Toyota looks for sales with paid ads, Mercedes plays the long game

The difference between an earned-only strategy in social media versus paid-plus-earned can be like the difference between the Baltimore Ravens’ methodical, pro-style offense and the San Francisco 49ers’ quick-strike "pistol"…

January 29, 2013, 1:12 PM EST

Gillette Cuts to 3 in Creative Review [Updated] W+K, Publicis out

Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi…

January 16, 2013, 4:26 PM EST

Leo Burnett Has Its Own 'Saatchi 17' Problem Staffers set up new shop with hope of Kellogg's business

Call them the “Burnett 8.” In a situation reminiscent to the “Saatchi 17,” a group of agency General Mills’ staffers who walked out in 2005 with the expectation of working for…

November 9, 2012, 4:44 PM EST

Google Plays in the Sandbox The search giant aims to elevate the use of technology among creatives

When Google formed its Creative Council more than two years ago, its creative agency members told the search giant to lay off handing out awards. “They were concerned whether or not…

September 17, 2012, 6:00 AM EDT

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