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Topic: Ryan Lochte

Game of Thrones: NBC's Olympic Ratings Momentum Is Unstoppable

London Games beat Beijing for 4th straight night

NBC’s coverage of the 2012 London Olympics continues to deliver huge ratings, topping the Beijing numbers for the fourth night in a row. According to Nielsen live-plus-same-day data, NBC averaged 31.6 million…

London 2012: NBC on Record Ratings Pace

Fury over tape delays no hurdle for Nielsen deliveries

Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the prime-time broadcasts in record numbers. According to Nielsen, Friday night’s Opening…

Ryan Lochte Goes the Distance in AT&T's Olympic Spot

A nice dip in the Atlantic for U.S. swimmer

AT&T's "Warming Up" spot for the 2012 Olympic Games, from BBDO in New York (and directed by Psyop), has American swimmer Ryan Lochte claiming that luck didn't get him all…

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