Topic: Rust-Oleum

Ad of the Day: Is NeverWet as Lovable in a Polished TV Spot? Mcgarrybowen follows up viral infomercial

You're sitting at home, trying to unwind in front of the tube after a long day at your challenging white-collar job, and you hear a voiceover. "This is water." But…

July 16, 2013, 1:29 PM EDT

Watch the Most Bafflingly Awesome New-Product Demo of 2013 So Far Not a dry eye in the house for NeverWet

Everyone is raving about NeverWet, a spray-on waterproof coating that Rust-Oleum is manufacturing and distributing in North America in return for royalty payments. I didn't get what all the fuss…

July 10, 2013, 9:08 AM EDT