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Topic: Russia

Is This Strange Russian Ad With a Man Drowning the Perfect Metaphor for Social Media?

An easier way to help

If you saw a man drowning on social media, would you save him? That's the metaphor at the heart of this bizarre ad for Mainpeople, a new Russian app designed…

Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed

Lie back and enjoy the show

The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position…

Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia

Just don't expect Vladimir Putin to get one

As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at…

David Duchovny Daydreams of Life as a Russian in Beer Ad Exalting the Motherland

Serious? Satire? Lengthy spot tries for both

Is Special Agent Mulder looking to defect? In a decidedly unexpected career move, David Duchovny appears in this two-and-a-half minute rah-rah-Russia commercial for Siberian Crown beer. The spot's schmaltzy patriotism and…

Russian Models Troll Instagram With Super-Sexy Hashtags and Photos That Won't Load

All a ploy for 4G Internet

There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed.  BBDO Moscow…

Russian Subaru Ad Expertly Veers From Shocking and Sad to Hilarious

Reversal of fortune on a quiet road at night

If you've been paying attention to Subaru's ads lately, you know that dogs love driving the brand's cars. But you probably don't know how far they'll go to do so. This…

Would You Help a Freezing, Abandoned Baby? This Ad Stunt Isn't So Sure

Counterpoint to earlier bus-stop video

Humans are so empathetic and caring. No, wait, they're selfish and horrible! Advertising stunts can't seem to decide. Six weeks ago, we were impressed by several humans who helped a smaller…

Check Out Tide's Extensive Vine Push for the Olympics

P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

WPP Increases Stake in Russian Joint Venture

Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

Restaurant Cooks Up a Hot Ad for Char-Grilled Steaks by Just Lighting the Billboard on Fire

Yeah, it's from Russia

Today in crazy Russian advertising news: A restaurant in Yekaterinburg decided to promote its flame-broiled steaks by flame-broiling its billboard as well. It is a pretty hot idea, if maybe…

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