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Topic: Russia

Uber Hands Out Breathalyzer Cards You Can Lick to See If You're Too Drunk to Drive

Nifty in-bar promotion from Russia

A clever campaign from Russia adds new utility to the dead-tree branding tool of the business card, by turning it into a blood alcohol test that can let bar patrons…

A Domestic Violence Message Is Hidden in This Clever 360° PSA. Can You Find It?

BBDO urges you not to look away

Lots of ads have used 360° video lately, but here's one where the VR technology really suits the message—and delivers a powerful coda for those who absorb it. The video, from…

Snickers Gets Wrapped Up Like Other Candy Bars in Latest 'You're Not You' Ads

Even the product must be hungry

BBDO Moscow takes the "You're Not You When You're Hungry" campaign for Snickers into meta territory with these three print ads, in which the Snickers bar isn't itself—it's packaging to…

Nike Celebrates the 'Real Girls of Moscow' With Empowering Ads, Murals and GIFs

W+K Amsterdam's take on #betterforit message

In April, Nike Women launched its popular "Better for It" motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden…

How Do You Improve Sex on the Cannes Red Carpet? Bring Along a Mattress and Pillows

Creative stunt ended the festival on the perfect note

"It is your last night in Cannes. Make it more comfortable." That's the message, printed on pillows, that awaited Cannes Lions attendees who discovered a mattress on the event's red carpet…

Ad of the Day: This Bug Spray Made Glorious Blood Portraits From Squashed Mosquitos

BBDO put on a whole exhibition, linked to blood donation

Cormac McCarthy gave us Blood Meridian. Jay Reatard gave us Blood Visions. And now BBDO Russia has given us the equally badass "Blood Portraits" to promote mosquito repellent Glorix. The name,…

3M Makes Retargeted Banner Ads Less Annoying by Turning Them Into Post-it Notes

You won't mind if they come back

Retargeted banner ads are the sledgehammer of the Web, bashing you again and again with the same random product you looked at once, whether you like it or not. But 3M…

Infographic: How Dashcams Exploded From Obscurity Into a Global Auto Accessory

Sales rose 200% in the U.S. in 2014

When a meteor exploded over Russia with 20 times the force of Hiroshima's atom bomb, many around the world saw the footage from the same perspective: through a windshield. The 2013…

This Outdoor Ad in Moscow Hides From the Police When It Sees Them Coming

How to go undetected when selling illicit food

Last summer, Russia imposed a full embargo on food imports from the European Union (as well as the U.S.) in retaliation for sanctions over Ukraine. This left authentic European food…

Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

Great gotcha ad from BBDO

It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos…

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