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Topic: Russia

Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed Lie back and enjoy the show

The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position…

December 10, 2014, 3:11 PM EST

Executive Kidnapping Fears Trigger BMW's New Armored SUV for Russia Just don't expect Vladimir Putin to get one

As the traditional wisdom goes, a brand that prospers is the one that answers the needs of its market. The nimble R&D team at BMW AG proved this maxim at…

August 29, 2014, 1:46 PM EDT

David Duchovny Daydreams of Life as a Russian in Beer Ad Exalting the Motherland Serious? Satire? Lengthy spot tries for both

Is Special Agent Mulder looking to defect? In a decidedly unexpected career move, David Duchovny appears in this two-and-a-half minute rah-rah-Russia commercial for Siberian Crown beer. The spot's schmaltzy patriotism and…

July 29, 2014, 10:28 AM EDT

Russian Models Troll Instagram With Super-Sexy Hashtags and Photos That Won't Load All a ploy for 4G Internet

There's nothing worse than waiting for something to download on your phone, especially if you are a 14-year-old boy waiting for sexy models to appear in your Instagram feed.  BBDO Moscow…

June 2, 2014, 1:08 PM EDT

Russian Subaru Ad Expertly Veers From Shocking and Sad to Hilarious Reversal of fortune on a quiet road at night

If you've been paying attention to Subaru's ads lately, you know that dogs love driving the brand's cars. But you probably don't know how far they'll go to do so. This…

April 25, 2014, 8:56 AM EDT

Would You Help a Freezing, Abandoned Baby? This Ad Stunt Isn't So Sure Counterpoint to earlier bus-stop video

Humans are so empathetic and caring. No, wait, they're selfish and horrible! Advertising stunts can't seem to decide. Six weeks ago, we were impressed by several humans who helped a smaller…

April 10, 2014, 11:33 AM EDT

Check Out Tide's Extensive Vine Push for the Olympics P&G brand seems dedicated to social video

Tide's focus on Vine doesn't seem like it's going to be cut down any time soon. Following up on its Halloween effort with Twitter's social videos, the Procter & Gamble brand…

February 21, 2014, 2:24 PM EST

WPP Increases Stake in Russian Joint Venture Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

January 14, 2014, 9:49 AM EST

Restaurant Cooks Up a Hot Ad for Char-Grilled Steaks by Just Lighting the Billboard on Fire Yeah, it's from Russia

Today in crazy Russian advertising news: A restaurant in Yekaterinburg decided to promote its flame-broiled steaks by flame-broiling its billboard as well. It is a pretty hot idea, if maybe…

January 6, 2014, 2:49 PM EST

Grocery Chain Will Pitch Store Patrons With Amazon-Like Recommendations Russian retailer joins the digital-physical movement

Land, a Russian high-end supermarket chain, has implemented interactive kiosks that will create recommendation-styled grocery lists for customers who use the brand's loyalty cards. Indeed, the Amazonization of physical shops…

December 9, 2013, 7:00 AM EST

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