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Topic: Running

Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes

Upload your route, see what you get

If you like mapping your runs and wish someone would reward you for your cardio cartography, Old Spice might have you covered. Old Spice Dream Runner, launched today, is a mobile…

Bloodthirsty Zombies Uncover the Magic of Running in Brooks' Cinematic 3-Minute Ad

Leo Burnett launches the brand's first TV campaign

Running in a pair of sneakers made by Brooks Running has magical powers, according to the brand's very first national TV campaign. The power of the shoes (and running) can…

Adidas Taps Influencers for a Unique Run Through the Streets of New York

Stops included a cabaret club and museum rooftop

In preparation for the New York City Marathon this weekend, Adidas gathered a team of social media-savvy athletes to race through New York promoting its Energy Running movement and the…

Ad of the Day: K-Swiss

These shoes will make you hurt and ruin your life, and that's how runners like it

These shoes will ruin your life. I'm not a runner, but I imagine runners will appreciate the new batch of ads from K-Swiss and ad agency Mile 9. They're wry and…

Ad of the Day: Nike Running

A woman never stops in W+K's new spot, to the chagrin of everyone in her life

It's often said that runners are a different breed. In his book What I Talk About When I Talk About Running, Haruki Murakami philosophizes about the endless lonely hours of…

Campaign Takes On Barefoot Running Craze

New Balance's tagline: 'Like barefoot, only better.'

A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease,…

Ad of the Day: Saucony

The brand's new running spot trips over its tongue

Saucony, a purveyor of running shoes and other athletic apparel, considers the meaning of the word strong in its first-ever national TV spot, shown below. The commercial, by Massachusetts ad…

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