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Topic: Running

Matthew Inman of The Oatmeal Explains Why He Runs in This Cool, Funny Saucony Ad

Brand's latest 'seeker story'

Saucony, the running shoe and apparel brand, has been running what it calls "seeker stories" since last spring, part of its "Find Your Strong" campaign. The "seekers" are Saucony's target—individuals…

Asics Just Built the World's Biggest Selfie Stick, and It's 90 Feet Tall

Brand unveils its latest NYC marathon stunt

It's time for the New York City Marathon again, which means another cool stunt from Asics. The running shoe brand and its agency, Vitro—whose prior marathon campaigns have included a treadmill…

Adidas Taps Influencers for a Unique Run Through the Streets of New York

Stops included a cabaret club and museum rooftop

In preparation for the New York City Marathon this weekend, Adidas gathered a team of social media-savvy athletes to race through New York promoting its Energy Running movement and the…

Dole Printed Some Very Special Bananas for 200 Runners of the Tokyo Marathon

Finish times and more

Kudos to Dole and Denstu Y&R for making what might be the coolest bananas in the world. At this year's Tokyo Marathon, 200 runners received personalized Dole bananas with information like…

The Treadmill From Hell: How Long Can You Keep Up a Champion Marathoner's Pace?

Race against Ryan Hall with Asics

The ING New York City Marathon is back, and so is the marketing around it. In one of the best stunts we've seen around this year's race, sponsor Asics (and…

Running Shoe's Magazine Ad With Dead Dog Just Makes People Really Sad

And the brand really sorry

Running-shoe brand Pearl Izumi recently learned, as we all must, that "Run until you kill your dog" isn't a message the public is ready to accept. This print ad, which…

In Sandy's Wake, Power Bar's NYC Marathon Ads Are Weirdly Gripping

A city of defiant runners

"I think I'll put the pain aside." That's one of several evocative lines in Power Bar's new ads in support of the 2012 ING New York City Marathon—a race, still…

Ad of the Day: K-Swiss

These shoes will make you hurt and ruin your life, and that's how runners like it

These shoes will ruin your life. I'm not a runner, but I imagine runners will appreciate the new batch of ads from K-Swiss and ad agency Mile 9. They're wry and…

Asics Asks: Can You Run Faster Than This Ad?

New Yorkers chase marathoner Ryan Hall in the subway

Here's a wonderful—though potentially hazardous—out-of-home execution for Asics running shoes by ad agency Vitro. Timed to the ING New York City Marathon this past weekend, Asics installed a 60-foot video…

Ad of the Day: Nike Running

A woman never stops in W+K's new spot, to the chagrin of everyone in her life

It's often said that runners are a different breed. In his book What I Talk About When I Talk About Running, Haruki Murakami philosophizes about the endless lonely hours of…

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