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Topic: Running

The Treadmill From Hell: How Long Can You Keep Up a Champion Marathoner's Pace? Race against Ryan Hall with Asics

The ING New York City Marathon is back, and so is the marketing around it. In one of the best stunts we've seen around this year's race, sponsor Asics (and…

November 1, 2013, 11:51 AM EDT

Running Shoe's Magazine Ad With Dead Dog Just Makes People Really Sad And the brand really sorry

Running-shoe brand Pearl Izumi recently learned, as we all must, that "Run until you kill your dog" isn't a message the public is ready to accept. This print ad, which…

September 10, 2013, 2:21 PM EDT

In Sandy's Wake, Power Bar's NYC Marathon Ads Are Weirdly Gripping A city of defiant runners

"I think I'll put the pain aside." That's one of several evocative lines in Power Bar's new ads in support of the 2012 ING New York City Marathon—a race, still…

November 2, 2012, 1:30 PM EDT

Ad of the Day: K-Swiss These shoes will make you hurt and ruin your life, and that's how runners like it

These shoes will ruin your life. I'm not a runner, but I imagine runners will appreciate the new batch of ads from K-Swiss and ad agency Mile 9. They're wry and…

April 16, 2012, 12:11 PM EDT

Asics Asks: Can You Run Faster Than This Ad? New Yorkers chase marathoner Ryan Hall in the subway

Here's a wonderful—though potentially hazardous—out-of-home execution for Asics running shoes by ad agency Vitro. Timed to the ING New York City Marathon this past weekend, Asics installed a 60-foot video…

November 8, 2011, 3:29 PM EST

Ad of the Day: Nike Running A woman never stops in W+K's new spot, to the chagrin of everyone in her life

It's often said that runners are a different breed. In his book What I Talk About When I Talk About Running, Haruki Murakami philosophizes about the endless lonely hours of…

October 24, 2011, 1:00 PM EDT

Ellie Goulding Runs (and Sings) for Nike Singer jogs around New York, L.A. and London while on tour

"I wanna keep feeling that high, because it's better than any other high I've experienced." So says immaculately stoned British songbird Ellie Goulding in this two-minute clip from AKQA and…

October 19, 2011, 8:06 AM EDT

Campaign Takes On Barefoot Running Craze New Balance's tagline: 'Like barefoot, only better.'

A 2009 best-seller by Christopher McDougall made shoemakers very nervous. The book, Born to Run, told the near-mythical tale of groups around the world that run incomprehensible distances with ease,…

July 28, 2011, 5:27 AM EDT

Ad of the Day: Saucony The brand's new running spot trips over its tongue

Saucony, a purveyor of running shoes and other athletic apparel, considers the meaning of the word strong in its first-ever national TV spot, shown below. The commercial, by Massachusetts ad…

April 26, 2011, 10:52 AM EDT

Asics gives marathoners some digital cheer

Things get interesting when digital technology meets real life. That was the secret behind Wieden + Kennedy's Nike Chalkbot initiative at the Tour de France, the Coca-Cola real-life Facebook Likes…

November 18, 2010, 5:09 PM EST

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