Topic: Rubicon Project

This Campaign Aims to Change How People Think About Female Breadwinners

And help brands reach and speak to them

Today, female breadwinners make up nearly half of household primary or sole earners, but the narrative around these women is still one of how having a female earner in the…

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Ad Blocking will cease if respect is established

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer…

Parents Are Increasingly Using Mobile Devices for Back-to-School Shopping

And they're buying tech products

This year's back-to-school shopping seems to have parents spending more on mobile—and more overall. According to the results of a survey released today by Rubicon project, more than a third of…

Rubicon Project Is Helping Publishers Win the Second Screen With Programmatic Olympic Ads

Millennials plan to watch on mobile

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV…

Snapchat Led the Way With Vertical Video. Will Virool Make It the New Standard?

A look at the programmatic company's new ad unit

Not so long ago, it was taboo to turn horizontal video on its head, as marketers grappled with doing more for mobile than merely refitting TV spots for smaller screens. But…

Why Cross-Device Programmatic Advertising Is Ready to Take Off in 2016

Brands increase budget after last year's success

Consumers increasingly get their content across smartphones, laptops and desktops, so brands are eager to run campaigns that reach consumers on every one of those screens. With technology catching up…

5 Tips For Executing Cross-Device Targeting

Experts share how to get the most from data-heavy campaigns

Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more chances than ever to holistically target consumers…

Zynga Is Now Offering Native Political Gaming Ads for Presidential Campaigns

Game maker and partner Rubicon Project have Beltway connections

Zynga is about to give political game theory a whole new meaning: The maker of FarmVille and Words With Friends is partnering with Rubicon Project to develop native programmatic ads…

Are Marketers Finally Getting the Hang of Location-Based Mobile Ads?

Essence talks up lessons from Google work

Until recently, location-based advertising has remained a small part of mobile ad budgets, primarily because it's difficult to pinpoint the exact person with the right type of ad on the…

More Autoplay Ads Are Coming to Mobile, but That Could Be a Good Thing

Virool and Rubicon offer alternative to takeovers

Ad-tech companies Virool and Rubicon Project today are taking their nascent mobile video advertising partnership into the programmatic arena. Chiefly, Virool's InLine video promos, which automatically play between paragraphs of copy as…