The Rubicon Project

Premium Publishers Give Private Marketplaces Another Look Technology has improved By Tim Peterson

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

March 31, 2013, 9:43 PM EDT

Sources: Criteo Hires Bank for Imminent IPO French retargeter looking a $1 billion value; slim pickings for Rubicon By Tim Peterson

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm…

February 15, 2013, 12:02 PM EST

We Reach Everyone Online. No, We Do! The stream of meaningless ad statistics keeps piling up, cheapening the medium By Mike Shields

Yesterday, AppNexus announced that it had pulled in $75 million in new funding. Pretty impressive, particularly in a climate where you hear things about startups like Tumblr having trouble raising money. Even…

January 25, 2013, 2:09 PM EST

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought By Adweek's Digital Team

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

Topic: The Rubicon Project