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Topic: The Rubicon Project

As More Advertising Buying Goes Automated, Rubicon Project Launches New Tools

Aims to streamline market for buyers and sellers

Ad-tech company Rubicon Project today unveiled two new features that aim to make it easier for the advertising industry to buy and sell automated ads. The tools were announced at the…

AppNexus Hires Ex-CEO of 24/7 Media As CFO

Public experience hints at Wall Street ambitions

AppNexus has hired former 24/7 Media CEO Jon Hsu as chief financial officer, adding another veteran of the ad tech world and signaling its ambitions to eventually take the company…

Rocket Fuel Revenue Grows by More Than 100%

But still no profits at ad tech player

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater…

Rubicon Project Sets $100M IPO Plan

Ad tech firm provides insight into profit potential

The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly. The LA-based company follows a number of ad tech firms…

Premium Publishers Give Private Marketplaces Another Look

Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

Sources: Criteo Hires Bank for Imminent IPO

French retargeter looking a $1 billion value; slim pickings for Rubicon

The ad tech money merry-go-round continues to whirl. Last week search advertising giant Marin Software filed to go public (a planned $75 million IPO), marking the first ad tech firm…

We Reach Everyone Online. No, We Do!

The stream of meaningless ad statistics keeps piling up, cheapening the medium

Yesterday, AppNexus announced that it had pulled in $75 million in new funding. Pretty impressive, particularly in a climate where you hear things about startups like Tumblr having trouble raising money. Even…

Eight Digital Trends to Watch in 2013

Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

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