Topic: Rubicon

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

AMC Snuffs Out ‘The Killing’

Fox TV Studios in search of a new network partner for mystery series

AMC has snuffed out The Killing. The cable network on Friday announced that “after much deliberation.” it would not go forward with a third season of the serial procedural. The decision to…

'Dead' Breathes Life Into AMC Networks

Zombie thriller helps scare up huge Q4 profits

Driven by a significant uptick in ad sales dollars, AMC Networks today reported a 53 percent jump in fourth-quarter profits. The New York-based cable network group, which houses AMC, IFC, the…