Topic: RTB

Forrester Report: There's Money Just Lying Around in the Real-Time Bidding World

Obstacles to adoption include measurement problems, concerns over inventory quality

Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by TubeMogul, an RTB buying platform, shows both the potential and the…

AOL Unwraps Its DSP, Hints at SSP and RTB Platform in Works

Product to exit beta by end of Q2

AOL has unveiled its latest puzzle piece in completing the LUMAscape bingo game. The company has developed a demand-side platform that AOL’s chief revenue officer Ned Brody told Adweek is…

Yahoo Ad Network Rolling Out Publisher-Friendly Features

Meanwhile, transparency debate roils on

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from smooth. One lingering issue is that of…