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Topic: RSW/US

Type
What's the Most Dangerous Job at an Agency? New business chiefs deal with a lot of stress and a short shelf life

While much has been made of the short lifespan of CMOs­­­­­­­­­­­­­­­­­­­­­—on average 45 months, according to recruiters Spencer Stuart—there’s even more survival pressure on the business development executives pitching those…

August 24, 2014, 7:39 PM EDT

Ad Agencies Love LinkedIn but Not SlideShare Poll reveals social media preferences when chasing new business

When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs. In a new poll from RSW/US—shared exclusively with Adweek—46 percent…

August 28, 2013, 12:26 PM EDT

Costs Driving Creative Reviews Marketers say they’re increasingly focused on efficiencies but deny creativity is taking a hit, poll shows

As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…

October 29, 2012, 12:00 AM EDT

Marketers and Agencies Split on 2012 Prospects Poll finds brand leaders see more economic red flags in new year than their shop peers

Marketing leaders—in contrast to their more buoyant agency brethren—generally seem more cautious than optimistic about growth in the new year. And, of course, who would know better than those who…

January 9, 2012, 1:15 AM EST

Marketers to Digital Shops: Diversify or Die 'We're digital' no longer compelling

Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to…

April 25, 2011, 6:04 AM EDT

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