Topic: RSW/US
Type
Costs Driving Creative Reviews
Marketers say they’re increasingly focused on efficiencies but deny creativity is taking a hit, poll shows
As if there weren’t enough Orwellian examples of creative advertising reviews sans creative, along comes the global HSBC contest and a new poll that finds marketers increasingly are focusing on…
Marketers and Agencies Split on 2012 Prospects
Poll finds brand leaders see more economic red flags in new year than their shop peers
Marketing leaders—in contrast to their more buoyant agency brethren—generally seem more cautious than optimistic about growth in the new year. And, of course, who would know better than those who…
Marketers to Digital Shops: Diversify or Die
'We're digital' no longer compelling
Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to…
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