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Topic: Rpa

Ad of the Day: Farmers Insurance J.K. Simmons continues to thrive amid the chaos of RPA's campaign

It's been three years since actor J.K. Simmons (you know, the guy from Law & Order, Spider-Man, Juno, The Closer, I Love You, Man…) first appeared in the role of…

May 30, 2013, 3:07 PM EDT

Is This the Most Horrifying Film-Festival Ad Ever? RPA and Tool's gruesome seven minutes for Newport Beach

IDEA: "It's only a movie." That was Alfred Hitchcock's line to actors who took themselves too seriously. But it's also literally true for viewers. What feels like a lived experience…

April 22, 2013, 9:21 PM EDT

RPA Beats Odds to Keep Honda Brand But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

March 18, 2013, 8:36 PM EDT

Honda Selects Finalists in Ad Review Four contenders emerge from field of 7

Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…

January 15, 2013, 5:00 PM EST

RPA Mounts Defense in Honda Review Acura brand also in play in creative, media contest

One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…

December 6, 2012, 11:39 AM EST

Top 10 Commercials of the Week: Nov. 23-30 Father Time's time runs out, bodega goods bust a move and NBA stars dribble holiday cheer

This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this holiday…

November 30, 2012, 10:26 AM EST

Ad of the Day: Honda Crazy families give RPA's latest holiday spots a healthy dose of dysfunction

At least one person in each of these "Happy Honda Days" holiday ads deserves a big lump of coal. George the grouchy father. Steve's smother—sorry, mother—Nancy. Bratty sister Samantha. Lisa's…

November 28, 2012, 2:17 PM EST

Ad of the Day: Honda How the automaker gave an indie band its big break, and the surprise of a lifetime

Good-deed advertising is frequently a hard sell, but this is an adorable spot from RPA for Honda, showing the automaker secretly booking very, very indie band Monsters Calling Home on…

September 19, 2012, 1:48 PM EDT

Honda's Plug-In Vehicle Gets a Plug-In Billboard to Match RPA turns off some letters to tout energy conservation

Here's a nice outdoor execution by RPA for the all-electric Honda Fit EV, which gets a remarkable 118 mpg. The billboard shows the car plugged into Honda's iconic "H" logo,…

September 10, 2012, 2:03 PM EDT

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