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Topic: Rpa

RPA Mounts Defense in Honda Review Acura brand also in play in creative, media contest

One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…

December 6, 2012, 11:39 AM EST

Top 10 Commercials of the Week: Nov. 23-30 Father Time's time runs out, bodega goods bust a move and NBA stars dribble holiday cheer

This week, "Ebenezer" Snoop learns a lesson from his (puff, puff) Christmas past, Canon inspires extreme photography and Honda knows you're really dreading spending time with your psycho family this holiday…

November 30, 2012, 10:26 AM EST

Ad of the Day: Honda Crazy families give RPA's latest holiday spots a healthy dose of dysfunction

At least one person in each of these "Happy Honda Days" holiday ads deserves a big lump of coal. George the grouchy father. Steve's smother—sorry, mother—Nancy. Bratty sister Samantha. Lisa's…

November 28, 2012, 2:17 PM EST

Ad of the Day: Honda How the automaker gave an indie band its big break, and the surprise of a lifetime

Good-deed advertising is frequently a hard sell, but this is an adorable spot from RPA for Honda, showing the automaker secretly booking very, very indie band Monsters Calling Home on…

September 19, 2012, 1:48 PM EDT

Honda's Plug-In Vehicle Gets a Plug-In Billboard to Match RPA turns off some letters to tout energy conservation

Here's a nice outdoor execution by RPA for the all-electric Honda Fit EV, which gets a remarkable 118 mpg. The billboard shows the car plugged into Honda's iconic "H" logo,…

September 10, 2012, 2:03 PM EDT

Ad of the Day: Honda Automaker tracks down the man who tracked down the first U.S. Honda car ever

Whether it was a rusty old clunker or a shiny new convertible, everyone has a special place in their heart for their first car. (I'm still convinced that Saab is…

September 6, 2012, 3:24 PM EDT

If Every Ad Were an Apple Ad, You'd Be Horribly Bored 'Applefied' creative tests the limits of minimalism

Ads that just show pictures of products are boring. Unless they're Apple products. Because Apple products are thin, sleek and revolutionary. Wheat Thins are also thin. Sliced bread is revolutionary.…

July 18, 2012, 11:39 AM EDT

Honda Wants You to Stop Using That Damn Pinterest Already Automaker gives pinners $500 to take a break

Honda is having its Pinterest and eating it, too—with a new campaign that urges top pinners to stop wasting their life already and get outside. Its "Leap List" campaign for…

April 18, 2012, 11:16 AM EDT

Ben Stein Is Pissed He Wasn't in Honda's Ferris Bueller Ad Wants a 'top-of-the-line Toyota' as payment

Ben Stein would have enjoyed Honda's Ferris Bueller ad for the Super Bowl, if it hadn't disrespected him so badly. "They had a guy imitating my voice, they should've had…

February 9, 2012, 12:34 PM EST

The 5 Best Commercials of Super Bowl XLVI From comedy to drama, our favorite spots from Sunday night

Score another one for the automakers. Given the sheer number of car companies that advertised on Super Bowl XLVI, perhaps it's no surprise that a pair of auto spots finished tops…

February 6, 2012, 10:03 AM EST

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