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Topic: Rpa

Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck

Spot from RPA comes after a year on the sidelines

Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The…

This Interactive Honda Ad Lets You Send a Couple on Increasingly Extravagant Dates

RPA's three-tiered Civic spot

Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

Who's Leading the Way for Marketers Among the Biggest Social Networks?

Agency vets discuss benefits and challenges

Statistics and think pieces aside, one fact becomes clearer by the hour: The world’s largest social media platforms will play an increasingly larger role in the digital marketing equation moving…

Ad of the Day: Honda Puts Its History on Paper in This Amazing 2-Minute PES Animation

RPA goes back to basics

Those who were disappointed that animator PES wasn't hired for this Ikea spot will rejoice today upon seeing the Oscar nominee's latest brand work—a remarkable two-minute Honda spot from RPA…

Gas Station Chain Shows You Exactly How to Treat a Superfan in This Touchingly Geeky Ad

Alfredo Garcia's selfies led to so much more

In an unusual promotion, ARCO surprised its biggest fan—yes, retail gas-station brands have fans, too—with a gift that clearly meant the world to him and his girlfriend. It all began when…

Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V

Looking for that perfect fit

Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles. Conventional wisdom is often wrong,…

RPA's ECD Is Releasing His New Book on Instagram, a Page a Day for 160 Days

Jason Sperling practices what he preaches

Jason Sperling's new book, Look at Me When I'm Talking to You, gives brands new rules for fostering loyalty with consumers in an attention-scarce world. And the RPA executive creative…

Brands Should Beware the Legal Hazards of Flirting With Celebs in Social

The risk is increasingly outweighing the reward

These days, the rise of social media has produced a gray area for brands, as some unknowingly assume high risk in their pursuit to be topical and clever while attaching…

Tempur-Pedic Knows Exactly What Every Sleep-Deprived Mom Wants for Mother's Day

Pull the heartstrings, push the product

Hallmark's "Put Your Heart to Paper" campaign featured interviews with people who didn't know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who…

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