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Topic: Rpa

Is It Sweet or Kind of a Bummer When Honda Upstages You on Your Wedding Day?

Mairead and Kevin's story

Does your wedding day get better, or imperceptibly worse, when Honda shows up with eight carloads of fun? See for yourself in the video below, starring Mairead and Kevin, a young…

Don't Mind the Freaky Glowing Cloud in RPA's Lobby. It's Just Listening to the Internet

Lights up at client buzz

Ad agency RPA in Santa Monica, Calif., suddenly has quite the conversation starter in its lobby: a data-driven light sculpture called The Listening Cloud that visualizes social-media conversation about the…

YouTube's 10 Most-Watched Ads in August

Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride

Kickin' in the front seat

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a…

A Guide to L.A.'s Biggest and Buzziest Shops

The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

Ad of the Day: Farmers Insurance

J.K. Simmons continues to thrive amid the chaos of RPA's campaign

It's been three years since actor J.K. Simmons (you know, the guy from Law & Order, Spider-Man, Juno, The Closer, I Love You, Man…) first appeared in the role of…

Is This the Most Horrifying Film-Festival Ad Ever?

RPA and Tool's gruesome seven minutes for Newport Beach

IDEA: "It's only a movie." That was Alfred Hitchcock's line to actors who took themselves too seriously. But it's also literally true for viewers. What feels like a lived experience…

RPA Beats Odds to Keep Honda Brand

But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

Honda Selects Finalists in Ad Review

Four contenders emerge from field of 7

Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…

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