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Topic: Rpa

Honda Hires a New Agency for Digital Marketing

Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer'

Summer 'Cheerance' event has real-world surprises, too

It's a special week in Honda land, as ad agency RPA is enacting a sweeping plan to spread good cheer—online and off—as part of a five-day "Summer Cheerance" event. A key…

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix

U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

Dad Obsessed With Indie Movies Tells His Girl the World's Worst Bedtime Story

Newport Beach's latest insane ad

From the folks who brought you "Mandible," perhaps the most twisted film-festival promo in history, comes a sequel that's also messed up—if less visually gruesome. RPA and Tool's new spot for…

5 Agencies Tell Us Why They're at SXSW via Instagram

On the record for 15 seconds

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world. That said, SXSWi, now in its 20th…

Ad of the Day: Honda Spreads a Message of Hope in a World of Chaos and Conflict

RPA's inspiring Civic campaign

Honda wants you to know something: This world is not actually as horrible and soul-crushing a place as it appears. In a lengthy online anthem titled "Today Is Pretty Great," which…

Consolidation Is the Goal in Honda's Digital Review

Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

Michael Bolton Warms Your Frozen Heart With Song in Honda's Holiday Ads

Bask in these cheesy originals

Honda loves Michael Bolton. Maybe even more than the Bobs, the doofus business consultants from Office Space, who really, really, love Michael Bolton. The 60-year-old pop crooner—who has popped up in…

Which of These Four Small Businesses Deserves a Free Ad on the 2014 Super Bowl?

Intuit contest reaches finals

Four finalists have emerged in software company Intuit's "Small Business Big Game" contest, which will give one lucky small business a commercial in the 2014 Super Bowl. All four companies will…

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