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Topic: Rpa

Consolidation Is the Goal in Honda's Digital Review Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

January 8, 2014, 2:21 PM EST

Michael Bolton Warms Your Frozen Heart With Song in Honda's Holiday Ads Bask in these cheesy originals

Honda loves Michael Bolton. Maybe even more than the Bobs, the doofus business consultants from Office Space, who really, really, love Michael Bolton. The 60-year-old pop crooner—who has popped up in…

November 19, 2013, 8:30 AM EST

Which of These Four Small Businesses Deserves a Free Ad on the 2014 Super Bowl? Intuit contest reaches finals

Four finalists have emerged in software company Intuit's "Small Business Big Game" contest, which will give one lucky small business a commercial in the 2014 Super Bowl. All four companies will…

November 12, 2013, 11:29 AM EST

Is It Sweet or Kind of a Bummer When Honda Upstages You on Your Wedding Day? Mairead and Kevin's story

Does your wedding day get better, or imperceptibly worse, when Honda shows up with eight carloads of fun? See for yourself in the video below, starring Mairead and Kevin, a young…

October 28, 2013, 1:58 PM EDT

Don't Mind the Freaky Glowing Cloud in RPA's Lobby. It's Just Listening to the Internet Lights up at client buzz

Ad agency RPA in Santa Monica, Calif., suddenly has quite the conversation starter in its lobby: a data-driven light sculpture called The Listening Cloud that visualizes social-media conversation about the…

September 10, 2013, 11:07 AM EDT

YouTube's 10 Most-Watched Ads in August Nike, NBC Sports are the big movers in a quiet month

August was a sleepy month for commercials on YouTube, with only five videos posted during the month able to break the 1 million view mark—and two of those just barely. The…

September 6, 2013, 11:07 AM EDT

Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride Kickin' in the front seat

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a…

July 15, 2013, 4:00 PM EDT

A Guide to L.A.'s Biggest and Buzziest Shops The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

July 7, 2013, 11:09 PM EDT

Ad of the Day: Farmers Insurance J.K. Simmons continues to thrive amid the chaos of RPA's campaign

It's been three years since actor J.K. Simmons (you know, the guy from Law & Order, Spider-Man, Juno, The Closer, I Love You, Man…) first appeared in the role of…

May 30, 2013, 3:07 PM EDT

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