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Topic: Rpa

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter

Advertisers look for the next Oreo moment

While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of…

Death Wish Coffee Co. Wins Intuit's Contest and Will Air This Ad on Super Bowl 50

The only small business advertising on the game

Well, we predicted it. Death Wish Coffee Co. has won Intuit QuickBooks' annual "Small Business, Big Game" contest and will get to air a commercial on Super Bowl 50—the only…

Jeff Goldblum and Lil Wayne Will Pitch Apartments.com at the Super Bowl

RPA continues site's campaign with 60-second spot

Continuing last year's campaign with Jeff Goldblum playing tech futurist Brad Bellflower, Apartments.com and agency RPA are going to the Super Bowl to introduce America to the housing market site. Apartments.com's CMO…

Ad of the Day: Honda's 'Dreamer' Is an Acid-Level Romp Inside an Auto Designer's Mind

RPA imagines the fruit of elaborate dreamscapes

A Honda designer blows his own mind in this visually rich ad for the 2016 Civic. As our hero brainstorms some concepts, the vehicle suddenly bursts through the back of his…

Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck

Spot from RPA comes after a year on the sidelines

Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The…

This Interactive Honda Ad Lets You Send a Couple on Increasingly Extravagant Dates

RPA's three-tiered Civic spot

Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

Who's Leading the Way for Marketers Among the Biggest Social Networks?

Agency vets discuss benefits and challenges

Statistics and think pieces aside, one fact becomes clearer by the hour: The world’s largest social media platforms will play an increasingly larger role in the digital marketing equation moving…

Ad of the Day: Honda Puts Its History on Paper in This Amazing 2-Minute PES Animation

RPA goes back to basics

Those who were disappointed that animator PES wasn't hired for this Ikea spot will rejoice today upon seeing the Oscar nominee's latest brand work—a remarkable two-minute Honda spot from RPA…

Gas Station Chain Shows You Exactly How to Treat a Superfan in This Touchingly Geeky Ad

Alfredo Garcia's selfies led to so much more

In an unusual promotion, ARCO surprised its biggest fan—yes, retail gas-station brands have fans, too—with a gift that clearly meant the world to him and his girlfriend. It all began when…

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