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Topic: Rpa

Honda Awards Its Nearly $600 Million Media Buying Business to RPA

Longtime creative partner beat out MediaVest

Honda Motor Company has awarded U.S. media agency of record duties for the Honda and Acura brands to independent shop and longtime creative partner RPA after a review. The win…

Honda's CR-V Will Make Its Third Super Bowl Appearance in This Year's Game

RPA to lead creative again

This year will mark the third time Honda promotes its CR-V sport utility vehicle during the Super Bowl. Today the automaker announced that its creative agency of record RPA will again…

This Mentoring Program Helps Women Learn to Win, and Make Their Communities Better

Female execs from RPA, Saatchi, Disney XD and others sign on

Camila Pirelli wants to corral thousands of disadvantaged youngsters from shantytowns in her native Paraguay and teach them life lessons through sports—and maybe cultivate a future Olympian or two—while Paola…

Infographic: Interns at Agencies Across L.A. Are Optimistic About Their Futures

Surprisingly, only half report wanting to work at startups

Interns at ad agencies in Los Angeles are a curious bunch—deeply concerned about the industry's future and keenly aware of the threats it faces, yet still professing interest in making…

Q&A: J.K. Simmons on His Post-Oscar Popularity and Why He's So Selective About Ads

He happily makes exceptions for Farmers and M&Ms

You know his face. Everyone does. He's a veteran character actor whose resume includes TV appearances on Oz, Law & Order and The Closer, along with movies such as Spider-Man,…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

Meet a New George and Weezy in Apartments.com's Super Bowl Ode to The Jeffersons

Packed with subtle visuals, it's a spot worth re-watching

Why don't beans burn on the grill? And why would you be grilling beans in the first place? Such mysteries from The Jeffersons are addressed (if not answered) in Apartments.com's…

Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial

RPA gives the Ridgeline a woolly rendition of a Queen classic

There's been a somewhat surprising scarcity of animal-themed Super Bowl teasers—and actual spots—this season. (RIP, Budweiser puppy.) But Honda and RPA have rounded up some talented sheep to help change…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter

Advertisers look for the next Oreo moment

While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of…

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