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Topic: Rpa

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

June 21, 2014, 3:30 PM EDT

5 Agencies Tell Us Why They're at SXSW via Instagram On the record for 15 seconds

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the media world. That said, SXSWi, now in its 20th…

March 7, 2014, 12:59 PM EST

Ad of the Day: Honda Spreads a Message of Hope in a World of Chaos and Conflict RPA's inspiring Civic campaign

Honda wants you to know something: This world is not actually as horrible and soul-crushing a place as it appears. In a lengthy online anthem titled "Today Is Pretty Great," which…

January 22, 2014, 12:58 PM EST

Consolidation Is the Goal in Honda's Digital Review Automaker aims to complete its search by March

In its digital creative review, American Honda Motor Co. seeks to consolidate the bulk of its business at a single shop, according to sources. That goal may be difficult to reach,…

January 8, 2014, 2:21 PM EST

A Guide to L.A.'s Biggest and Buzziest Shops The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

July 7, 2013, 11:09 PM EDT

Ad of the Day: Farmers Insurance J.K. Simmons continues to thrive amid the chaos of RPA's campaign

It's been three years since actor J.K. Simmons (you know, the guy from Law & Order, Spider-Man, Juno, The Closer, I Love You, Man…) first appeared in the role of…

May 30, 2013, 3:07 PM EDT

Is This the Most Horrifying Film-Festival Ad Ever? RPA and Tool's gruesome seven minutes for Newport Beach

IDEA: "It's only a movie." That was Alfred Hitchcock's line to actors who took themselves too seriously. But it's also literally true for viewers. What feels like a lived experience…

April 22, 2013, 9:21 PM EDT

RPA Beats Odds to Keep Honda Brand But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

March 18, 2013, 8:36 PM EDT

Honda Selects Finalists in Ad Review Four contenders emerge from field of 7

Call them the Honda Four. A quartet of creative agencies has advanced to the final round of Honda’s advertising review. Sources identified the shops as The Martin Agency, Mullen, 72andSunny and…

January 15, 2013, 5:00 PM EST

RPA Mounts Defense in Honda Review Acura brand also in play in creative, media contest

One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…

December 6, 2012, 11:39 AM EST

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