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Topic: Rpa

RPA's ECD Is Releasing His New Book on Instagram, a Page a Day for 160 Days

Jason Sperling practices what he preaches

Jason Sperling's new book, Look at Me When I'm Talking to You, gives brands new rules for fostering loyalty with consumers in an attention-scarce world. And the RPA executive creative…

Tempur-Pedic Knows Exactly What Every Sleep-Deprived Mom Wants for Mother's Day

Pull the heartstrings, push the product

Hallmark's "Put Your Heart to Paper" campaign featured interviews with people who didn't know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who…

Intuit Brews a Special Beer for Accountants Only Called CPA IPA

Making tax season less taxing

Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called…

Jeff Goldblum Is a Loony Futurist in RPA's New Ads for Apartments.com

'Change your apartment. Change the world'

Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for Apartments.com—helping to introduce the company's advanced, perhaps…

XO Mints Freshens Up Valentine's Day With Catchy Ballad for Ugly People

A bit of love for everyone

Beauty is in the eye of the … um … sorry, I lost my train of thought. While I try to remember how that saying goes, enjoy "The Ugly Couple…

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos

Getting in game shape

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA…

Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer'

Summer 'Cheerance' event has real-world surprises, too

It's a special week in Honda land, as ad agency RPA is enacting a sweeping plan to spread good cheer—online and off—as part of a five-day "Summer Cheerance" event. A key…

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

Dad Obsessed With Indie Movies Tells His Girl the World's Worst Bedtime Story

Newport Beach's latest insane ad

From the folks who brought you "Mandible," perhaps the most twisted film-festival promo in history, comes a sequel that's also messed up—if less visually gruesome. RPA and Tool's new spot for…

Michael Bolton Warms Your Frozen Heart With Song in Honda's Holiday Ads

Bask in these cheesy originals

Honda loves Michael Bolton. Maybe even more than the Bobs, the doofus business consultants from Office Space, who really, really, love Michael Bolton. The 60-year-old pop crooner—who has popped up in…

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