Topic: Rpa
Here's a nice outdoor execution by RPA for the all-electric Honda Fit EV, which gets a remarkable 118 mpg. The billboard shows the car plugged into Honda's iconic "H" logo,…
Ads that just show pictures of products are boring. Unless they're Apple products. Because Apple products are thin, sleek and revolutionary. Wheat Thins are also thin. Sliced bread is revolutionary.…
Honda is having its Pinterest and eating it, too—with a new campaign that urges top pinners to stop wasting their life already and get outside. Its "Leap List" campaign for…
Ben Stein would have enjoyed Honda's Ferris Bueller ad for the Super Bowl, if it hadn't disrespected him so badly. "They had a guy imitating my voice, they should've had…
Matthew Broderick has spoken out about his decision to mimic his old Ferris Bueller character for Honda's upcoming Super Bowl commercial, admitting he wasn't sold on the idea at first.…
Honda's pitch-perfect homage to Ferris Bueller's Day Off has quickly become one of the most talked-about Super Bowl ads in recent history—and it hasn't even aired on TV yet. As…
This is going to be a huge crowd-pleaser on Sunday. After auto blog Jalopnik blew the lid off the teaser ad last Friday, Honda has released its Ferris Bueller spot…
In case you're laboring under the delusion that advertising is rocket science, a pair of physics teachers want to set you straight. The eggheads—Dale Basler and Rhett Allain, writing in…
Having released ads with zombies, ninjas and woodsmen in recent weeks, Honda and RPA have finally unveiled the furry centerpiece of their new Civic campaign—a spot with a monster shopping…
Goofy but sort of funny: Honda and ad agency RPA are celebrating 1 million Facebook likes by getting Honda executives to reciprocate fans' love—by doing stupid things. Examples: Some guy…
