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Topic: Rpa

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos Getting in game shape

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA…

October 21, 2014, 2:52 PM EDT

Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer' Summer 'Cheerance' event has real-world surprises, too

It's a special week in Honda land, as ad agency RPA is enacting a sweeping plan to spread good cheer—online and off—as part of a five-day "Summer Cheerance" event. A key…

August 5, 2014, 3:02 PM EDT

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

April 15, 2014, 12:49 PM EDT

Dad Obsessed With Indie Movies Tells His Girl the World's Worst Bedtime Story Newport Beach's latest insane ad

From the folks who brought you "Mandible," perhaps the most twisted film-festival promo in history, comes a sequel that's also messed up—if less visually gruesome. RPA and Tool's new spot for…

April 2, 2014, 9:35 AM EDT

Michael Bolton Warms Your Frozen Heart With Song in Honda's Holiday Ads Bask in these cheesy originals

Honda loves Michael Bolton. Maybe even more than the Bobs, the doofus business consultants from Office Space, who really, really, love Michael Bolton. The 60-year-old pop crooner—who has popped up in…

November 19, 2013, 8:30 AM EST

Which of These Four Small Businesses Deserves a Free Ad on the 2014 Super Bowl? Intuit contest reaches finals

Four finalists have emerged in software company Intuit's "Small Business Big Game" contest, which will give one lucky small business a commercial in the 2014 Super Bowl. All four companies will…

November 12, 2013, 11:29 AM EST

Is It Sweet or Kind of a Bummer When Honda Upstages You on Your Wedding Day? Mairead and Kevin's story

Does your wedding day get better, or imperceptibly worse, when Honda shows up with eight carloads of fun? See for yourself in the video below, starring Mairead and Kevin, a young…

October 28, 2013, 1:58 PM EDT

Don't Mind the Freaky Glowing Cloud in RPA's Lobby. It's Just Listening to the Internet Lights up at client buzz

Ad agency RPA in Santa Monica, Calif., suddenly has quite the conversation starter in its lobby: a data-driven light sculpture called The Listening Cloud that visualizes social-media conversation about the…

September 10, 2013, 11:07 AM EDT

Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride Kickin' in the front seat

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a…

July 15, 2013, 4:00 PM EDT

Honda's Plug-In Vehicle Gets a Plug-In Billboard to Match RPA turns off some letters to tout energy conservation

Here's a nice outdoor execution by RPA for the all-electric Honda Fit EV, which gets a remarkable 118 mpg. The billboard shows the car plugged into Honda's iconic "H" logo,…

September 10, 2012, 2:03 PM EDT

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