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Topic: Rpa

Honda Awards Its Nearly $600 Million Media Buying Business to RPA

Longtime creative partner beat out MediaVest

Honda Motor Company has awarded U.S. media agency of record duties for the Honda and Acura brands to independent shop and longtime creative partner RPA after a review. The win…

Honda's CR-V Will Make Its Third Super Bowl Appearance in This Year's Game

RPA to lead creative again

This year will mark the third time Honda promotes its CR-V sport utility vehicle during the Super Bowl. Today the automaker announced that its creative agency of record RPA will again…

This Mentoring Program Helps Women Learn to Win, and Make Their Communities Better

Female execs from RPA, Saatchi, Disney XD and others sign on

Camila Pirelli wants to corral thousands of disadvantaged youngsters from shantytowns in her native Paraguay and teach them life lessons through sports—and maybe cultivate a future Olympian or two—while Paola…

Infographic: Interns at Agencies Across L.A. Are Optimistic About Their Futures

Surprisingly, only half report wanting to work at startups

Interns at ad agencies in Los Angeles are a curious bunch—deeply concerned about the industry's future and keenly aware of the threats it faces, yet still professing interest in making…

Meet the 12 Most Successful Media Agency Execs in Southern California

They're Adweek's inaugural L.A. Media Stars

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country's second-largest media market has also witnessed its share of change, much…

Q&A: J.K. Simmons on His Post-Oscar Popularity and Why He's So Selective About Ads

He happily makes exceptions for Farmers and M&Ms

You know his face. Everyone does. He's a veteran character actor whose resume includes TV appearances on Oz, Law & Order and The Closer, along with movies such as Spider-Man,…

People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads

How it feels to be smitten

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms in…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

Honda Says If You Can't Do This While Texting, You Shouldn't Drive While Texting Either

Phone down, eyes up!

Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to…

Everyone's a Voyeur in Newport Beach Film Fest's Fascinating, Creepy New Ad

Watch carefully, then watch again

Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival. With dazzling visuals and sharp direction by…

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