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Topic: Rpa

This Mentoring Program Helps Women Learn to Win, and Make Their Communities Better

Female execs from RPA, Saatchi, Disney XD and others sign on

Camila Pirelli wants to corral thousands of disadvantaged youngsters from shantytowns in her native Paraguay and teach them life lessons through sports—and maybe cultivate a future Olympian or two—while Paola…

Infographic: Interns at Agencies Across L.A. Are Optimistic About Their Futures

Surprisingly, only half report wanting to work at startups

Interns at ad agencies in Los Angeles are a curious bunch—deeply concerned about the industry's future and keenly aware of the threats it faces, yet still professing interest in making…

Meet the 12 Most Successful Media Agency Execs in Southern California

They're Adweek's inaugural L.A. Media Stars

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country's second-largest media market has also witnessed its share of change, much…

Q&A: J.K. Simmons on His Post-Oscar Popularity and Why He's So Selective About Ads

He happily makes exceptions for Farmers and M&Ms

You know his face. Everyone does. He's a veteran character actor whose resume includes TV appearances on Oz, Law & Order and The Closer, along with movies such as Spider-Man,…

People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads

How it feels to be smitten

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms in…

'Love Has No Labels' Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Gatorade, Snickers, Honda and Google are the other contenders

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial. Gatorade is a nominee…

Honda Says If You Can't Do This While Texting, You Shouldn't Drive While Texting Either

Phone down, eyes up!

Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to…

Everyone's a Voyeur in Newport Beach Film Fest's Fascinating, Creepy New Ad

Watch carefully, then watch again

Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival. With dazzling visuals and sharp direction by…

RPA's Office Is as Colorful and Quirky as the Agency's Work

The SoCal shop draws inspiration from its well-designed digs

Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, Apartments.com and Intuit—most recently launching a 60-second spot for the 2016…

The Very First Honda Made for the U.S. Market Is Being Restored by the Guy Born to Do It

Follow the epic job online

Car mechanic/restorer and Honda specialist Tim Mings has a special place in his heart (and possibly his beard) for the N600, which was Honda's introduction to the U.S. car market…

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