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Topic: Rpa

Meet a New George and Weezy in Apartments.com's Super Bowl Ode to The Jeffersons

Packed with subtle visuals, it's a spot worth re-watching

Why don't beans burn on the grill? And why would you be grilling beans in the first place? Such mysteries from The Jeffersons are addressed (if not answered) in Apartments.com's…

Old Sheep Learn New Tricks in Honda's Amusing Super Bowl Commercial

RPA gives the Ridgeline a woolly rendition of a Queen classic

There's been a somewhat surprising scarcity of animal-themed Super Bowl teasers—and actual spots—this season. (RIP, Budweiser puppy.) But Honda and RPA have rounded up some talented sheep to help change…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter

Advertisers look for the next Oreo moment

While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of…

Death Wish Coffee Co. Wins Intuit's Contest and Will Air This Ad on Super Bowl 50

The only small business advertising on the game

Well, we predicted it. Death Wish Coffee Co. has won Intuit QuickBooks' annual "Small Business, Big Game" contest and will get to air a commercial on Super Bowl 50—the only…

Jeff Goldblum and Lil Wayne Will Pitch Apartments.com at the Super Bowl

RPA continues site's campaign with 60-second spot

Continuing last year's campaign with Jeff Goldblum playing tech futurist Brad Bellflower, Apartments.com and agency RPA are going to the Super Bowl to introduce America to the housing market site. Apartments.com's CMO…

Ad of the Day: Honda's 'Dreamer' Is an Acid-Level Romp Inside an Auto Designer's Mind

RPA imagines the fruit of elaborate dreamscapes

A Honda designer blows his own mind in this visually rich ad for the 2016 Civic. As our hero brainstorms some concepts, the vehicle suddenly bursts through the back of his…

Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck

Spot from RPA comes after a year on the sidelines

Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The…

This Interactive Honda Ad Lets You Send a Couple on Increasingly Extravagant Dates

RPA's three-tiered Civic spot

Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

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