Advertisement

Topic: Rpa

Intuit Brews a Special Beer for Accountants Only Called CPA IPA

Making tax season less taxing

Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called…

Jeff Goldblum Is a Loony Futurist in RPA's New Ads for Apartments.com

'Change your apartment. Change the world'

Jeff Goldblum, who's enjoying something of a renaissance as a pitchman, has scored another gig in a peculiar role as a futurist for Apartments.com—helping to introduce the company's advanced, perhaps…

XO Mints Freshens Up Valentine's Day With Catchy Ballad for Ugly People

A bit of love for everyone

Beauty is in the eye of the … um … sorry, I lost my train of thought. While I try to remember how that saying goes, enjoy "The Ugly Couple…

Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos

Getting in game shape

Fred Savage will soon be the new voice of Honda. But he's not exactly a voiceover specialist (that's Daniel Stern you're thinking of, Wonder Years fans). So, Honda agency RPA…

Here’s Why Automakers Are Ahead of the Game in Digital

Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

A Look Back at 8 of the Best Ice Bucket Videos From Creative Agencies

McCann, TBWA get personal

With ice bucket challenge videos from creative agencies slowing to a trickle on YouTube, here’s a look back at eight of the most memorable ones—a truly global mix that includes…

Honda Hires a New Agency for Digital Marketing

Razorfish outstrips 3 others for the assignment

American Honda Motor Co. has consolidated the bulk of the digital marketing for its Honda and Acura brands at Razorfish. The consolidation came after a review that pitted the Publicis Groupe agency…

Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer'

Summer 'Cheerance' event has real-world surprises, too

It's a special week in Honda land, as ad agency RPA is enacting a sweeping plan to spread good cheer—online and off—as part of a five-day "Summer Cheerance" event. A key…

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix

U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

Advertisement