Topic: Royal Caribbean
Type
Royal Caribbean Fills Virtual Ship With Celebrities
Kristin Chenoweth stars in 8-minute commercial from Mindshare
Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…
Mindshare Starts Content Marketing Practice
Taps agency veteran Stacy Minero to run it
Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine…
Marketers: Carnival Needs a Great PR Video—Now
Cruise industry can own Triumph disaster via social media
Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco…
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