Topic: Royal Caribbean

Celebrity Cruises CMO on Marketing the Luxury of the Seas to Landbound Foodies

Peter Giorgi discusses first Food & Wine Classic sponsorship

It's the second day of the weekend-long Food & Wine Classic in Aspen, and Peter Giorgi, the new chief marketing officer of Celebrity Cruises, has just flown in from Helsinki…

Forget Drones. This Year's SXSW Will Usher in the Era of Real-World Robots

Jibo and more will join conference's first 'Robot Ranch'

If FaceTime and Siri already make you feel like you've been transported into a Jetsons episode or a scene from Blade Runner, buckle up. Robot makers are getting ready to…

Can Mobile Save the Cruise Industry?

Royal Caribbean's CEO talks digital innovation

BARCELONA, Spain—When you think of the world's biggest mobile brands, Royal Caribbean probably isn't the first name that comes to mind, but its fleet of ships are slowly becoming floating…

How to Make Branded Content That Resonates With Millennials

James Deutch on 'quality and thoughtfulness'

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45 Which qualities does branded content require in order to resonate with millennials? We really work closely…

A Week After Its Merger, Mullen Lowe Wins Royal Caribbean

Contenders for the company's media business will pitch next

One down, one to go. Royal Caribbean has selected Mullen Lowe as its new lead agency after a creative review, as a parallel media review nears completion. In the creative contest,…

Royal Caribbean's 4 Finalists Are Midsize Players

Going smaller after several years with JWT

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design. In its initial request for proposals, the cruise line expressed a desire for…

Norwegian Cruise Line Follows Royal Caribbean Into the Review Circuit

Incumbent Martin is not participating

Another cruise line account is up for grabs: Norwegian Cruise Line is reviewing its creative and media business, which The Martin Agency has handled since 2011. The assignment spans traditional and…

Royal Caribbean Launches Global Creative Review

Incumbent JWT will defend

Royal Caribbean International is reviewing its global creative agency business, with a decision expected by May. Incumbent J. Walter Thompson will defend. Media, handled by the agency's WPP corporate sibling, Mindshare,…

Cruise Lines Want a New Kind of Passenger: Millennials

But booking twentysomethings on floating malls won't be easy

Cruise lines have weathered some rough seas in the past few years. Well-publicized food incidents (the latest afflicting Royal Caribbean this January) together with true disasters like the Costa Concordia…

Cruise Operators Are Partnering With Brands to Help Rebuild Their Reputations

Expanding marketing reach as well

The cruise-ship business has faced rough seas in the past year or so. From the Norwalk stomach virus to passengers falling overboard to last year’s memorable “Poop Cruise,” the floating…