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Topic: Royal Caribbean

Cruise Operators Are Partnering With Brands to Help Rebuild Their Reputations Expanding marketing reach as well

The cruise-ship business has faced rough seas in the past year or so. From the Norwalk stomach virus to passengers falling overboard to last year’s memorable “Poop Cruise,” the floating…

February 16, 2014, 11:50 PM EST

Royal Caribbean Fills Virtual Ship With Celebrities Kristin Chenoweth stars in 8-minute commercial from Mindshare

Royal Caribbean is hoping a new star-studded eight-minute commercial will help distance it from some of the cruise industry's negative public image. "We are really trying to be in our category…

April 16, 2013, 12:50 PM EDT

Mindshare Starts Content Marketing Practice Taps agency veteran Stacy Minero to run it

Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine…

February 25, 2013, 12:04 AM EST

Marketers: Carnival Needs a Great PR Video—Now Cruise industry can own Triumph disaster via social media

Carnival Cruise Lines should post a two-to-three-minute PR video to its Facebook and Twitter pages—and pronto—if it wants to repair the brand damage that's occurred after the Triumph ship fiasco…

February 15, 2013, 2:00 PM EST

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