Royal Baby | Adweek Royal Baby | Adweek
Advertisement

Topic: Royal Baby

Fisher-Price Targets Millennial Moms for the Royal Baby's Birthday While underscoring BabyCenter's ad sales prowess

The idea of brands becoming publishers has been around for a couple years, as businesses have en masse created social media pages and content blogs to promote their wares. But…

June 30, 2014, 5:37 PM EDT

People Hits Newsstand Gold With Royal Baby Cover Sales up a projected 21 percent over last 6 months

Last week, Time Inc.'s People scored a major victory (in the world of celebrity weeklies, at least) by publishing a full-page photo of Kate Middleton and her just-born Royal Baby…

July 30, 2013, 8:34 PM EDT

Just How Much Royal Baby News Was Consumed? Outbrain quantifies news appetite on its network of publishers

George Alexander Louis, the baby boy born to Prince William and Kate Middleton, has had the world's attention for months—and the advertising/content discovery platform Outbrain has quantified just how much attention…

July 26, 2013, 5:48 PM EDT

British Bakery Cooks Up Best Headline for a Royal-Baby Tribute Ad 'One's bun is done'

Most of the tactical marketing around the royal baby's birth has been a bit undercooked, but this headline from British bakery Warburtons is pretty decent. By WCRS in London. CREDITS Client: Warburtons Agency:…

July 23, 2013, 10:24 AM EDT

William and Kate's Nursery Decorator Screws Up Royally in Carling Ad Has he been drinking?

The congratulatory ads continue to roll in following the birth of William and Kate's royal baby on Monday. Here's Carling's entry from ad agency Creature—an amusing tale of a palace…

July 23, 2013, 8:29 AM EDT

The Sun Celebrates the Royal Baby and Other Famous Infants Who'll Soon Be Running the World Future rulers meet

William and Kate's baby is just a day old, and he's already out carousing with other overprivileged infants. Grey London whipped up the "Future Rulers" ad above for The Sun,…

July 23, 2013, 7:55 AM EDT

Celeb Media Prepares for Royal Baby 'Blowout' Weekly magazines get ready to cash in

Royal milestones are proven cash cows for celebrity weeklies: Between newsstand sales, special issues and features, the magazine industry raked in an estimated $31 million from the Royal Wedding in…

July 15, 2013, 9:40 PM EDT

Advertisement