Topic: rovio

VR Experience From McDonald's Lets You Watch Life-Size Angry Birds Take Over a Restaurant

A first for the burger chain

McDonald's has partnered with Sony and Rovio, the creator of Angry Birds, to create a 360-degree video promoting the upcoming feature film The Angry Birds Movie. The 60-second spot puts…

New Rovio CEO Faces a Host of Challenges

Can the creator of Angry Birds be more than a one-hit wonder?

Is it possible to build a viable company (let alone an entertainment empire) on the back of a mobile video game app that may have seen its day? Good question,…

Counting Down the Top 10 Space-Related Ads

From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

Meet the Woman Behind Assassin’s Creed

Ubisoft exec Jade Raymond helps cut Hollywood deals as they prepare to launch a new franchise

Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all…

Angry Birds Maker Hatches In-Game Video Ad Plan

Sees premium opportunities for brands on mobile

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head…

Brands Follow Tweens to Digital Games

Advergames and before-game spots pick up speed.

Tie your ad to a Selena Gomez virtual makeover game and position your brand nearer a tween girl’s heart. That’s a gender-specific version of a theory being tested by Lego,…

Angry Birds Developer Rovio Buys Finnish Game Studio Futuremark

'Space' edition of popular bird-launching game hits 10 million downloads in 3 days

Angry Birds developer Rovio has a lot to be happy about. It has purchased Futuremark Games Studio, the gaming side of the Futuremark software company—and just three days after the release…

Astronaut's 'Angry Birds Space' Ad Is Out of This World

A game demo from the International Space Station

Game developers have been to the edge of space, but Rovio has boldly gone where no ad has gone before—to the International Space Station. The video below, starring astronaut Don…

Game Developers Play With Google+

Angry Birds maker and others look at Google's gaming potential

Google took its next step in challenging Facebook's social dominance last week with the launch of the first games for its new social network, Google+. But will the company win…

Angry Birds Are Hungry for Advertising

Rovio wants to understand game's fans, then sell to them

SAN FRANCISCO—Angry Birds has become an enormous mobile gaming hit, with more than 250 million downloads. Now Rovio, the company behind the game, says it's ready to start making more…