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New Rovio CEO Faces a Host of Challenges Can the creator of Angry Birds be more than a one-hit wonder?

Is it possible to build a viable company (let alone an entertainment empire) on the back of a mobile video game app that may have seen its day? Good question,…

September 3, 2014, 3:51 PM EDT

Counting Down the Top 10 Space-Related Ads From Cadillac to Red Bull

The use of space imagery in ad campaigns is on the rise. In some ways it’s a blast from the past, recalling the 1960s space race when Tang pitched itself…

June 1, 2014, 8:46 PM EDT

Meet the Woman Behind Assassin’s Creed Ubisoft exec Jade Raymond helps cut Hollywood deals as they prepare to launch a new franchise

Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all…

February 23, 2014, 9:44 PM EST

Angry Birds Maker Hatches In-Game Video Ad Plan Sees premium opportunities for brands on mobile

Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head…

February 13, 2014, 4:09 PM EST

Brands Follow Tweens to Digital Games Advergames and before-game spots pick up speed.

Tie your ad to a Selena Gomez virtual makeover game and position your brand nearer a tween girl’s heart. That’s a gender-specific version of a theory being tested by Lego,…

June 25, 2012, 12:00 AM EDT

Angry Birds Developer Rovio Buys Finnish Game Studio Futuremark 'Space' edition of popular bird-launching game hits 10 million downloads in 3 days

Angry Birds developer Rovio has a lot to be happy about. It has purchased Futuremark Games Studio, the gaming side of the Futuremark software company—and just three days after the release…

March 27, 2012, 10:16 AM EDT

Astronaut's 'Angry Birds Space' Ad Is Out of This World A game demo from the International Space Station

Game developers have been to the edge of space, but Rovio has boldly gone where no ad has gone before—to the International Space Station. The video below, starring astronaut Don…

March 9, 2012, 8:52 AM EST

Game Developers Play With Google+ Angry Birds maker and others look at Google's gaming potential

Google took its next step in challenging Facebook's social dominance last week with the launch of the first games for its new social network, Google+. But will the company win…

August 16, 2011, 6:26 AM EDT

Angry Birds Are Hungry for Advertising Rovio wants to understand game's fans, then sell to them

SAN FRANCISCO—Angry Birds has become an enormous mobile gaming hit, with more than 250 million downloads. Now Rovio, the company behind the game, says it's ready to start making more…

July 13, 2011, 10:24 AM EDT

Angry Birds Prepares to Conquer the Box Office Former Marvel chairman will executive produce

They’ve conquered mobile phones worldwide, been reincarnated as plush toys, and will soon be available on your TV. Now, everybody’s favorite flock of warring birds and their porcine enemies are…

June 28, 2011, 10:12 AM EDT