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Topic: Roth Associates

Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews

Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

Roth Associates Merges With The Observatory

Combined consultancy will operate in 10 cities

After six years of courting, Roth Associates and The Observatory International are tying the knot. The consultancies, which primarily help marketers search for ad agencies, are merging to create Roth Observatory…

Matt Ryan Becomes Ewen Cameron's Business Partner

Ryan assumes global CEO role at the United Network

Since Andy Berlin left Berlin Cameron United in 2008, co-founder Ewen Cameron has needed another bona fide business partner. Tim Nicholls served as president of global brands from 2010 until late…

PUR Launches Creative Search [UPDATED]

Incumbent TBWA\Chiat\Day is not defending

PUR, the water filtration device previously owned by Procter & Gamble, is reviewing its creative business. P&G sold the brand to Helen of Troy Ltd. at the end of 2011.  Helen of…

Sleepy's Hires Its First Lead Creative Shop

Publicis Kaplan Thaler beats two other finalists

Publicis Kaplan Thaler has won creative responsibilities for Sleepy's after a review. The agency outstripped fellow finalists Havas Worldwide and Gotham to land the mattress company's account. Each contender pitched out…

Meet the Sleepy's Creative Finalists

3 contenders emerge from a pack of 6

Three agencies are preparing for final presentations in the Sleepy’s creative review, with pitches slated to take place in two weeks, the retailer has confirmed. The contenders are Havas Worldwide, Publicis…

RPA Beats Odds to Keep Honda Brand

But shop loses media business, Acura

RPA has beaten the typically poor odds of an incumbent in an advertising review to retain creative responsibility for the Honda brand. The shop, however, lost its American Honda Co. media business…

Sleepy's Searches for a Creative Agency

Search follows hire of Horizon Media

Sleepy's is continuing to reach outside for marketing help. The mattress retailer historically has handled its creative and media efforts itself. Then, the company hired Horizon Media to plan and buy…

Vonage Completes Its Agency Search

TBWA\C\D replaced after 4 years

Vonage has a new creative agency. The New York office of JWT has landed lead creative responsibilities on the brand after a review, Vonage has confirmed. Account revenue is estimated at…

RPA Mounts Defense in Honda Review

Acura brand also in play in creative, media contest

One of the longest-running agency-car relationships hangs in the balance of American Honda Motor Co.'s review of its U.S. creative and media business. National and regional responsibilities on both the Honda…

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