Topic: Romney

The Digital Election: Money Flowing Online, but Not Persuasion Ads Spending increases, but TV reigns supreme

While much of the political world is focusing on tomorrow's big debate in Denver, Advertising Week got a taste of the political discussion today at the Interactive Advertising Bureau's Mixx…

October 2, 2012, 5:07 PM EDT

As Conventions Wrap, Democrats Win Round One of Social Media Fight Conventions show campaigns can't buy social conversations

The first round of the presidential social media dogfight wound down Thursday night with the conclusion of the Democratic National Convention in Charlotte, N.C—and it appears Democrats walked away with…

September 7, 2012, 3:03 PM EDT

Adweek's Digital Guide to Election Apps and Sites The best digital political tools for the conventions and election day

If the 2008 election cycle was dominated by the blog, then 2012 will most surely be the cycle defined by digital. Be it through apps, dashboards, social streams, livestream videos…

August 30, 2012, 10:31 AM EDT

Romney Will Announce Vice Presidential Pick via App Campaign hopes to leapfrog the press, break news

It would appear that the Mitt Romney campaign loves apps. With less than 100 days to go, Mitt Romney's digital team this morning announced an iPhone and Android app called "Mitt's…

July 31, 2012, 12:43 PM EDT

Politicians, Advertisers Capitalize on Healthcare Ruling As tweets fly, everyone from Obama to tech companies look to advertise

Today in Washington, the Supreme Court upheld the Affordable Care Act, known by many as Obamacare, ruling to uphold President Barack Obama's individual healthcare mandate. Well before the court offered…

June 28, 2012, 1:42 PM EDT

Every Picture (and Tweet, and Clip) Tells a Story Social startup Storify is capturing the imagination of journalists and brands

With the presidential elections underway and the Olympics coming up, this is a big year for event-driven journalism—and for social publishing tool Storify. Storify built its name on enabling reporters, bloggers…

May 7, 2012, 12:05 AM EDT

Adman Hitches a Ride With the Romney Camp Agency veteran Jim Ferguson enters an election arena that's been tough on creatives

With such minimal returns, why do advertising creative leaders continue to dive into presidential campaigns? Obviously, they are drawn by the allure of being part of something big. And what’s bigger…

January 24, 2012, 6:16 AM EST