Apple, Rolex and Monocle love their exclusive appeal, but to what end?
By Christopher Heine on Nov. 2, 2014 - 11:01 PM EST
While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…
Robert Klara explains when it's alright for men to be fussy
May 7, 2014, 10:17 AM EDT
What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.
Fierce competition and a quest for reinvention
By Andrew McMains on Aug. 18, 2013 - 10:27 PM EDT
Creative agency execs are dizzy from the churn of CEOs over the past 12 months with the appointment of eight new chiefs for New York and North America—and more changes…
Lalleve and Imbert leave Marcel Paris for U.S. market
By Andrew McMains on Jun. 14, 2013 - 12:29 PM EDT
Two creative directors from Marcel in Paris, famous for their contributions to the epic anniversary campaign for Cartier last year, are venturing into the U.S.. market. In August, Emmanuel Lalleve and Florent…
Educating is no longer necessary
By Robert Klara on Apr. 3, 2013 - 6:39 AM EDT
If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not…