Topic: Rolex

Luxury Brands Are Still Casting a Leery Eye Toward Social Media

Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

The 6 Manliest Fashion Brands of All Time [Video]

Robert Klara explains when it's alright for men to be fussy

What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.

Creative Agencies Are Experiencing Super-High CEO Turnover

Fierce competition and a quest for reinvention

Creative agency execs are dizzy from the churn of CEOs over the past 12 months with the appointment of eight new chiefs for New York and North America—and more changes…

The Cartier Guys Are Coming to JWT New York

Lalleve and Imbert leave Marcel Paris for U.S. market

Two creative directors from Marcel in Paris, famous for their contributions to the epic anniversary campaign for Cartier last year, are venturing into the U.S.. market. In August, Emmanuel Lalleve and Florent…

How Rolex Runs on Autopilot

Educating is no longer necessary

If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not…