Advertisement

Topic: Rokkan

Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Jim Beam and Dos Equis have been quick to embrace the trend

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to…

What's the More Important American Tech Brand, Apple or John Deere?

Marketers weigh in via a social straw poll

While Google has created huge hype in Silicon Valley for developing a self-driving car, John Deere has quietly sold monstrous self-driving tractors to farmers in flyover states during the past few…

Mobile Branding Goes Dark

Hulu, Universal Pictures among brands using anonymous apps to target consumers

It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But Vegas.com is the latest in a string of brands to bet on…

Olson Engage Nabs Sharp Electronics' Social Business

Win follows parent agency's win of Sharp's account

Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.  The…

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay

WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

Tag Heuer Turns to Rokkan for Social Media

The new assignment came after a review

Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it. Rokkan, a unit of Publicis Groupe that's based in…

Rokkan Lands Aer Lingus, Nabbing First European Work

Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

GM Bookends Facebook's Comeback Story

Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

Rokkan Expands Footprint in U.S.

Eyes L.A., Chicago after growth spurt

Digital agency Rokkan is bolstering its creative leadership, staffing up and entering two new markets, in the wake of a strong new business run and its acquisition by Publicis Groupe in December. Rokkan will…

Publicis Buys Rokkan

70-person shop's clients include JetBlue, Sharp

Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and…

Advertisement