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Topic: Rokkan

Mobile Branding Goes Dark Hulu, Universal Pictures among brands using anonymous apps to target consumers

It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But Vegas.com is the latest in a string of brands to bet on…

August 10, 2014, 10:30 PM EDT

Olson Engage Nabs Sharp Electronics' Social Business Win follows parent agency's win of Sharp's account

Sharp Electronics' relationship with Olson is blossoming. The Mahwah, N.J.-based Sharp Electronics Marketing Company of America's (SEMCA) has tapped Olson's social arm, Olson Engage, to handle its social media business.  The…

May 14, 2014, 4:00 PM EDT

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

March 5, 2014, 11:35 AM EST

Tag Heuer Turns to Rokkan for Social Media The new assignment came after a review

Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it. Rokkan, a unit of Publicis Groupe that's based in…

November 14, 2013, 4:07 PM EST

Rokkan Lands Aer Lingus, Nabbing First European Work Digital shop picks up Irish airline

New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work…

July 15, 2013, 11:24 AM EDT

GM Bookends Facebook's Comeback Story Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

April 10, 2013, 3:26 PM EDT

Rokkan Expands Footprint in U.S. Eyes L.A., Chicago after growth spurt

Digital agency Rokkan is bolstering its creative leadership, staffing up and entering two new markets, in the wake of a strong new business run and its acquisition by Publicis Groupe in December. Rokkan will…

February 5, 2013, 6:00 AM EST

Publicis Buys Rokkan 70-person shop's clients include JetBlue, Sharp

Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and…

December 20, 2012, 2:30 PM EST

Industry Reacts to GM’s Decision to Pull Facebook Ads Decision ignores relationship between paid and earned media, say experts

When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever. And, yes, part of that spend will be allocated to running…

May 16, 2012, 4:48 PM EDT

Ford to Livestream Game Show Tied to NBC Reality Show Auto sponsor going heavy on interactive offering

The day after NBC’s new road-trip competition Escape Routes hits TVs on March 31, show sponsor Ford will debut a live-streaming online game show on its dedicated site EscapeRoutes.com. The…

March 22, 2012, 5:00 PM EDT

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