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Topic: Rodale

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Publishers Fête the Holiday Season Condé heads to the Met, Time Inc. stays close to home

With holiday season in full swing, publishers have been gathering around the city to toast their various magazines. While the low-key trend of years past persisted in many corners, other…

December 18, 2013, 8:02 PM EST

Women's Health to Launch Virtual Workout Program Target to sponsor Fit Club intro

Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform…

November 25, 2013, 5:31 PM EST

Dave Zinczenko, Bonnier Link Up Men's Health vet to help enthusiast publisher with branded books

Dave Zinczenko has landed his second book-publishing consulting gig, with enthusiast publisher Bonnier Corp. Since he left Rodale a year ago, the men’s lifestyle guru has been peddling his book publishing…

November 19, 2013, 12:14 AM EST

Rodale Names New President Scott Schulman helped develop Dow Jones' subscription model

Rodale has found its new president, tapping Scott Schulman to grow revenue and develop strategy for the health and fitness publisher. He'll start Oct. 28 and report to chairman and…

October 15, 2013, 9:58 AM EDT

Dave Zinczenko's New Venture Staffs Up Hires Rodale, Condé Nast alums

Dave Zinczenko, the driver behind Men’s Health and its best-selling book franchise Eat This, Not That!, is going back to his Rodale roots as he staffs up his new venture,…

August 2, 2013, 6:00 AM EDT

Maria Rodale Seeks President, COO for Rodale Says she'll remain an active CEO, though

Four years into her run as CEO of health and fitness publisher Rodale, Maria Rodale is looking to bring in both a president and COO help to run the 83-year-old…

July 25, 2013, 6:14 AM EDT

Unusual Alliance Between Meredith and Wenner Magazine Titles 'It's like we're dating'

In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc. There’s…

July 7, 2013, 10:49 PM EDT

Men's Fitness Magazine Is Remade as a Lifestyle Brand Thanks to editor David Zinczenko

Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is…

April 28, 2013, 11:50 PM EDT

Rodale Exec Jumps to Tabloid Publisher AMI Fills new post created to manage growth

National Enquirer publisher American Media Inc. is doing some more top-level poaching, this time from Rodale. Samantha Irwin was a 22-year vet of the health and fitness publisher, most recently serving…

April 8, 2013, 9:38 PM EDT

Premium Publishers Give Private Marketplaces Another Look Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

March 31, 2013, 9:43 PM EDT

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