Topic: Rodale
September was a banner advertising month for women’s fashion glossies, but men’s magazines also had a big uptick, in male apparel and grooming. Publishers are taking advantage by dusting off…
Maria Rodale calls herself a writer, cook, organic enthusiast and romance novel lover. Now she can add one more to the list: online retailer. The health and fitness publishing company that…
With Web publishers—particularly those with traditional media roots—desperate to capture more online revenue, Boston-based video analytics firm Visible Measures is offering these companies a way to add sponsored content to their…
Google is making a run at Apple and other players in the burgeoning tablet market. And its new $199 Nexus 7 tablet, along with a host of content options available…
It’s the season for reviving defunct brands. Health and fitness publisher Rodale is bringing back Best Life, the high-end men’s lifestyle magazine that it folded in 2009, Adweek has learned. With…
The 2012 London Olympics are being branded the first "social games." To capitalize on what's expected to be a large amount of online chatter surrounding the events, Rodale’s Women’s Health…
Rodale’s Prevention has named Lori Burgess as its new publisher, replacing Laura Petasnick, who left in March for Martha Stewart Living Omnimedia after a year and a half in the…
Ready or not, at 3 p.m. March 30, every brand on Facebook will be forced to switch its fan page to the new Timeline format, which replaces users' history and…
Matt Bean has been upped to vp of digital product development at Rodale as the company gears up to grow its digital footprint. In his new role, he will guide…
Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of an October shake-up. Former Barnes & Noble gm Anthony Astarita…
