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Topic: Rodale

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Unusual Alliance Between Meredith and Wenner Magazine Titles 'It's like we're dating'

In a tale of strange bedfellows, Meredith’s Fitness and Wenner Media’s Men’s Journal have struck up a sales alliance to compete with bigger health/fitness players Rodale and American Media Inc. There’s…

July 7, 2013, 10:49 PM EDT

Men's Fitness Magazine Is Remade as a Lifestyle Brand Thanks to editor David Zinczenko

Two years ago, Men’s Fitness put Vin Diesel on its cover, wearing a red, body-hugging T-shirt and surrounded by coverlines that screamed “Instant muscle” and “53 fat-burning tips.” Vin is…

April 28, 2013, 11:50 PM EDT

Rodale Exec Jumps to Tabloid Publisher AMI Fills new post created to manage growth

National Enquirer publisher American Media Inc. is doing some more top-level poaching, this time from Rodale. Samantha Irwin was a 22-year vet of the health and fitness publisher, most recently serving…

April 8, 2013, 9:38 PM EDT

Premium Publishers Give Private Marketplaces Another Look Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

March 31, 2013, 9:43 PM EDT

Magazine Circulation Flat, Despite Soft Newsstand Sales Digital sales are small but growing part of the industry

Average magazine circulation held steady in the second half of 2012 versus the year-earlier period as increases in print and digital subscriptions offset declines in single-copy sales. The figures were…

February 7, 2013, 1:37 PM EST

Women's Health Launches 'Next Fitness Star' Competition Magazine hopes to expand into TV series

From The Next Food Network Star to the Next Action Star, we've seen a bevy of reality competitions attempt to find the latest, greatest fill-in-the-blank. Now, Rodale's Women’s Health is…

January 17, 2013, 9:38 PM EST

Mo' Traffic but No Mobile Money Web publishers' mobile traffic is soaring—and that's not necessarily a good thing

Remember the long-awaited mobile boom? Well, it’s here, and it’s a headache. It was a banner year for mobile traffic (Google alone drew over 100 million unique visitors last September, per…

January 8, 2013, 6:10 AM EST

New Year, New Look for Prevention Magazine Redesign targets female baby boomers, downplays celebs

Rodale's Prevention is kicking off the new year with a new look, a new focus and a new price. But unlike most women’s magazine redesigns, which are aimed at hooking…

December 20, 2012, 12:20 PM EST

Holiday Mag Discounts: Good for Subscribers, Bad for Business? The pros and cons of slashing subscription prices

‘Tis the season for huge savings. Whether they’re buying a car, TV or the latest Barbie, customers expect big price drops during the holiday season. The same goes in the…

November 26, 2012, 3:56 PM EST

David Zinczenko Leaves Rodale Men's Health EIC said to be teaming up with Rodale Books head Stephen Perrine

In a shock to the publishing industry, longtime Rodale and Men’s Health editor David Zinczenko is leaving the company, the New York Post reported today. Zinczenko is considered synonymous with Rodale,…

November 19, 2012, 4:12 PM EST

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