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Topic: Rockwell

Power Tools Brand Tries to Nail Down Target Audience With History's Counting Cars Launching multifaceted campaign in partnership with Lowe's

Positec, a manufacturer whose Rockwell power tool line has long depended on infomercials to drive business, is moving into a more prime-time TV slot via a partnership with Lowe’s and…

November 1, 2013, 8:12 AM EDT