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Topic: Robots

Could Celebrity Robot Doppelgangers Be the Future Stars of Advertising?

A Beyoncé droid would cost $100,000 to make

CANNES, France—A celebrity android costs $100,000 to build, but it could literally be a moneymaking machine. That's why Dentsu, Japan's huge ad agency, is so interested in these robot doppelgangers. Dentsu…

These Creepy Ads for Synthetic Humans Have Britain All Freaked Out

Channel 4's futuristic TV promos

People in Britain who had settled in for a nice viewing of Prometheus this weekend were distressed, to say the least, when a realistic 30-second spot aired—completely unexplained—that advertised synthetic…

This Demo Video of a New Robot Dog Is Creepy, Cool and Pretty Crazy

Meet Boston Dynamics' latest canine creation

Letter carriers should be afraid. Very afraid. Meet Spot, a 160-pound, four-legged, dog-like robot developed by Google-owned defense contractor Boston Dynamics. The mechanical mutt stars in the cool, hypnotic, kind of horrifying…

Victoria's Secret Is Picking Up 100,000 Instagram Followers a Day

And that's just one of our 10 must-see digital marketing stats of the week

Here are this week's 10 most intriguing numbers from the digital marketing space, including eyebrow-raising Instagram growth by Victoria's Secret, as well as fascinating data from a tech giant. 1. Victoria's…

Inside Lowe's Wacky Approach to Building the Store of the Future

This is not a sci-fi novel

If you've ever felt overwhelmed when walking into a sprawling hardware store, you're not alone. To tackle the problem and better understand how people shop online and in brick-and-mortar stores,…

A Robot Butler and Martha Stewart Are Proof That Not Every Marketing Stunt Goes Viral

This service droid isn't the real deal

Robot butlers just didn't quite catch on this week, even after one took a picture with Martha Stewart. It's a dream concept, and it seems ripe for a social explosion—a…

Need Help Finding Hardware? This Robot Might Be Able to Help

Futuristic helper will debut in November at Orchard Supply

Robots are the future. That's what a lot of businesses are starting to bank on, and Lowe's is one of them. Check out the impressive video below to get a look…

Ad of the Day: Man Battles Machine in World's Most Important Game of Ping-Pong

KUKA's nimble robotics

It's a question mankind has been asking ever since we've struggled to understand our place in the universe: Can a human beat a robot at Ping-Pong? Robotics manufacturer KUKA decided to…

San Pellegrino App Lets You Control a Real-Time Robot on the Streets of Sicily

Facebook fans can spend 'Three Minutes in Italy'

So, San Pellegrino will let folks remotely control robots on the ground and in the air over Italy … but NOT for the purpose of Dalek-like mass destruction? Where's the…

Rory McIlroy Battles a Robot in Chipper Ad for Golf's European Tour

Who'll get taken to the cleaners?

This ad for golf's European Tour pits Northern Irish phenom Rory McIlroy against a wise-cracking golf-ball-hitting robot named Jeff in a contest to see who can chip the most balls…

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