Topic: Roberts + Langer DDB

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

The Philly Cream Cheese Agency Shift Took a While

Roberts + Langer DDB had pursued the brand since the fall

Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The meetings began…

What's the Shop Behind the Jennifer Aniston Aveeno Ad?

Same one that handles 4 other J&J brands

Add Aveeno to the growing list of Johnson & Johnson brands that Roberts + Langer DDB handles. The shop, a relatively small player that landed two other J&J assignments in a…