Robert Passikoff | Adweek Robert Passikoff | Adweek
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Topic: Robert Passikoff

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Branding Experts to Airbnb: Ride the 'Vagina Logo' Buzz Accidental Rorschach test may be genius

What appeared to be a run-of-the-mill rebranding story yesterday with Airbnb has taken a strange turn toward either memories of elementary school anatomy/sex-ed class or pre-Giuliani Times Square. Indeed, the…

July 17, 2014, 12:13 PM EDT

Why Blackglama Minks Dumped Their Divas These days, just a pretty face will do

Advertising impresario Jane Trahey orchestrated successful campaigns for Olivetti typewriters and Hamilton wristwatches, but it took a bunch of mink ranchers trooping through her door before she created a legend. The…

April 2, 2014, 10:12 PM EDT

Study: Shutdown Savages Party Brands GOP scores show brand could be in trouble

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has…

October 4, 2013, 11:07 AM EDT

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