Topic: Robert LePlae
Type
Arnold Wins Avocados From Mexico
Aims to broaden appeal
Mexican avocado producers want consumers to think beyond guacamole and are prepping new marketing initiatives to take the fruit from exotic to everyday use. Avocados from Mexico, the newly-formed marketing agency…
Arnold Lands Del Monte's Milk-Bone Brand
Previous agency was Draftfcb
Arnold has landed a place on Del Monte Foods’ agency roster. The New York office of the Havas shop has won Del Monte's Milk-Bone creative business after a review, the agency…
Benett Is New Havas Worldwide President
Robert LePlae takes over as Arnold global chief
Andrew Benett, the global CEO of Arnold Worldwide for the last three years, is moving into the new role of global president at Havas Worldwide. The change is seen as…
Fast Chat: Arnold's Andrew Benett on LePlae Hire
Agency growth triggers new global role
Robert LePlae, a former regional leader at McCann Erickson and TBWA, is joining Arnold in the new position of global president, starting Sept. 15. The 51-year-old LePlae will be based…
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