Robert Downey Jr. | Adweek Robert Downey Jr. | Adweek
Advertisement

Topic: Robert Downey Jr.

Type
Are Celebrity Social Endorsements Worth the Big Bucks or the Gamble? The new frontier for firing up a brand

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire. Take HTC’s splashy, $1…

September 30, 2013, 9:49 PM EDT

Ad of the Day: Robert Downey Jr. Spits Absurd Non Sequiturs for HTC It's fun—but is it worth it?

You can tell just from the guy's back that it's Robert Downey Jr., but I'm mostly happy to see Jon Polito again after several years of absence from Coen brothers…

August 15, 2013, 3:10 PM EDT

Top 10 Commercials of the Week: Oct. 26 - Nov. 2 FEMA's teachable moment, Call of Duty's all-star cast, and Megan Fox's scientific genius

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing…

November 2, 2012, 7:09 AM EDT

Nissan Previews Big Year for Launches New ads continue 'Innovation for all' theme

Innovation is all the rage at Nissan, as the Japanese carmaker preps for one of its busiest model launch years ever in the U.S. Starting with the Altima, the company will…

March 22, 2012, 8:13 PM EDT

Advertisement