Topic: Robert Birge

Creative Review Shortlists Are No Longer All That Short

Finalists face longer odds with up to 5 competitors

Traditionally, a finalist in a creative review has had to beat just a couple of other shops to get the business. Recently, though, the odds of winning have gotten much… Chooses TBWA for Europe

Annual media spending is estimated at $25 million has hired TBWA as the travel search engine's first lead creative agency for the European market. The Omnicom Group shop will run the business out of its office in Amsterdam.…

Advertising Leaders Reflect on Jobs' Legacy

'He taught ad people that design was king'

Ad industry leaders reacted quickly and passionately today to the passing of Steve Jobs, whom they described in personal terms—almost as if they had lost a friend. Most, however, had never…

Graf's 'Tom'-foolery in First Spot for Kayak

Tit for tat with old boss Tom Carroll goes back years

It has been years since Gerry Graf worked at TBWA\Chiat\Day, but that doesn’t mean he can’t goof on an old boss there. Yes, the inspiration for "Mr. Carroll," the cane-waving codger…

Marketers to Digital Shops: Diversify or Die

'We're digital' no longer compelling

Being digital alone won't cut it anymore. Digital shops that don't diversify their offerings face the same creeping irrelevance as traditional agencies that give lip service to digital, according to…