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Topic: Rob Schwartz

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

It's a Busy New Year Already for Agency Leadership Changes

First TBWA, then Arnold and now JWT and Y&R

'Tis the season to make top management changes. A day after TBWA named a new head of its New York office and Arnold hired a new chief strategist, JWT has elevated…

TBWA Installs a New Chief in New York

Agency veteran Rob Schwartz replaces Robert Harwood-Matthews

Once again, the New York office of TBWA\Chiat\Day is getting a new chief. Rob Schwartz, a TBWA veteran and its global creative president, is taking the reins of the agency's New…

Jared Leto Headlines Adweek’s L.A. Roundtable

A-listers from the worlds of entertainment, agencies and tech talk creativity and convergence

More than any city in the world, Los Angeles defines creativity. It is shaped by a massive entertainment industry, storied creative agencies and a burgeoning maker and startup culture. But…

What Advertising Do You Admire and Why?

Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

TBWA\C\D Confirms Hire of Norman as L.A. CCO

Ex-Martin CCO will start in August

Fresh from his split with The Martin Agency, John Norman now faces the task of running the creative department of a key office of TBWA\Chiat\Day. In August, Norman will start as…

Nissan Previews Big Year for Launches

New ads continue 'Innovation for all' theme

Innovation is all the rage at Nissan, as the Japanese carmaker preps for one of its busiest model launch years ever in the U.S. Starting with the Altima, the company will…

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