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Topic: Road Safety

Bartender Embodies a Drunk Driver's Future

In the spirit of freaky ads, here's the latest anti-drunk-driving message from Think!, the British road-safety campaign. It shows a bartender who asks a patron what he'd like to have—and…

YouTube ad of the year: Sussex driving spot

The inaugural YouTube Ad of the Year, honored at the Campaign Media Awards last week, is an old favorite of ours: the Sussex Safer Roads Partnership's famous 90-second road-safety PSA,…

New Zealand to guy drivers: Stay in mantrol

Here's a pretty high-concept safe-driving campaign from New Zealand. It centers on a place called "mandom," a giant metaphorical house (visually reminiscent of HBO's Voyeur) where men control everything. But…

DUI morphs social butterfly into social leper

Heading out for a night on the town? Be careful, or you'll end up single, broke and saddled with community service, according to this new Web-only PSA by the…

Fake girl plays in traffic to scare bad drivers

Here's a bizarre campaign allegedly promoting safe driving. Starting next Tuesday, drivers on 22nd Street in West Vancouver, Canada, will be startled by a 3-D image of a girl…

New Zealand ad warns of bad burger drivers

Clemenger BBDO in New Zealand put together some new road-safety PSAs that are awfully goofy, yet find a novel way of communicating the potentially deadly consequences of driving while eating,…

This drunk-driving PSA ends with a bang

Even in the oft-jarring, frequently sickening category of road-safety PSAs, Advance Advertising in Jakarta manages to shock with this 45-second effort for broadcaster QTV. You could complain that the…

French add to ghastly road-safety hit parade

Lowe Strateus has delivered another gory instant classic in the world of road-safety advertising: the five-minute spot below, titled "Unbearable," for France's Sécurité Routière. Last we checked in with…

iPhone harmed in making of safe-driving ad

This safe-driving PSA by Wasserman + Partners for the Insurance Corp. of British Columbia goes too far, even by the increasingly horrific standards of the genre. First, we see…

Safe-driving ads spray you with blood again

We've enjoyed a break lately from the horrific blood-and-guts school of road-safety advertising. In particular, we had that beautiful 90-second seatbelt PSA from the Sussex Safer Roads Partnership in…

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