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Topic: Road Safety

New Zealand ad warns of bad burger drivers

Clemenger BBDO in New Zealand put together some new road-safety PSAs that are awfully goofy, yet find a novel way of communicating the potentially deadly consequences of driving while eating,…

August 16, 2010, 2:26 PM EDT

This drunk-driving PSA ends with a bang

Even in the oft-jarring, frequently sickening category of road-safety PSAs, Advance Advertising in Jakarta manages to shock with this 45-second effort for broadcaster QTV. You could complain that the…

July 7, 2010, 8:32 AM EDT

French add to ghastly road-safety hit parade

Lowe Strateus has delivered another gory instant classic in the world of road-safety advertising: the five-minute spot below, titled "Unbearable," for France's Sécurité Routière. Last we checked in with…

June 7, 2010, 3:34 PM EDT

iPhone harmed in making of safe-driving ad

This safe-driving PSA by Wasserman + Partners for the Insurance Corp. of British Columbia goes too far, even by the increasingly horrific standards of the genre. First, we see…

June 7, 2010, 8:35 AM EDT

Safe-driving ads spray you with blood again

We've enjoyed a break lately from the horrific blood-and-guts school of road-safety advertising. In particular, we had that beautiful 90-second seatbelt PSA from the Sussex Safer Roads Partnership in…

April 28, 2010, 12:02 PM EDT

Ogilvy turns bar tabs into drunk-driving ads

Here's an interesting street-level campaign from Ogilvy Brazil to fight drunk driving. Working with bars, the agency came up with a machine that spit out wildly inflated bar tabs,…

April 14, 2010, 11:27 AM EDT

Australia urges drivers not to be 'dickheads'

Victoria, Australia, has launched the oddest safe-driving campaign of the year—doing away with the blood and guts and offering instead some offbeat humor and a refreshingly on-point tagline: "Don't…

March 29, 2010, 5:23 PM EDT

Motorcyclists are people too, says U.K. PSA

The U.K. Department of Transport's THINK! campaign produced this pretty cool spot telling drivers to watch out for motorcyclists. Research suggested that drivers who personally know a biker…

March 1, 2010, 11:21 AM EST

Another safe-driving ad turns back the clock

We've got a mini-trend in road-safety advertising: stories told in reverse. This spot, by Lowe Strateus for Securite Routiere in France, opens with a wrenchingly realistic hospital scene…

February 19, 2010, 10:58 AM EST

This British Safe-Driving Ad Is Beautiful, Not Gruesome A very special PSA from Sussex

So, this is definitely worth a look. It's a new 90-second road-safety PSA from the Sussex Safer Roads Partnership in England, and it doesn't feature a single mangled body, piercing…

January 28, 2010, 5:14 PM EST