Road Safety | Adweek

Topic: Road Safety

iPhone harmed in making of safe-driving ad

This safe-driving PSA by Wasserman + Partners for the Insurance Corp. of British Columbia goes too far, even by the increasingly horrific standards of the genre. First, we see…

June 7, 2010, 8:35 AM EDT

Safe-driving ads spray you with blood again

We've enjoyed a break lately from the horrific blood-and-guts school of road-safety advertising. In particular, we had that beautiful 90-second seatbelt PSA from the Sussex Safer Roads Partnership in…

April 28, 2010, 12:02 PM EDT

Ogilvy turns bar tabs into drunk-driving ads

Here's an interesting street-level campaign from Ogilvy Brazil to fight drunk driving. Working with bars, the agency came up with a machine that spit out wildly inflated bar tabs,…

April 14, 2010, 11:27 AM EDT

Australia urges drivers not to be 'dickheads'

Victoria, Australia, has launched the oddest safe-driving campaign of the year—doing away with the blood and guts and offering instead some offbeat humor and a refreshingly on-point tagline: "Don't…

March 29, 2010, 5:23 PM EDT

Motorcyclists are people too, says U.K. PSA

The U.K. Department of Transport's THINK! campaign produced this pretty cool spot telling drivers to watch out for motorcyclists. Research suggested that drivers who personally know a biker…

March 1, 2010, 11:21 AM EST

Another safe-driving ad turns back the clock

We've got a mini-trend in road-safety advertising: stories told in reverse. This spot, by Lowe Strateus for Securite Routiere in France, opens with a wrenchingly realistic hospital scene…

February 19, 2010, 10:58 AM EST

This British Safe-Driving Ad Is Beautiful, Not Gruesome A very special PSA from Sussex

So, this is definitely worth a look. It's a new 90-second road-safety PSA from the Sussex Safer Roads Partnership in England, and it doesn't feature a single mangled body, piercing…

January 28, 2010, 5:14 PM EST

Hear from the drunken idiots in MADD's ads

Self-conscious cheapness and intentional irony do not always a good campaign make. Such is the case with this well-intentioned but off-target campaign for Mothers Against Drunk Driving from TBWA\Toronto and…

January 11, 2010, 7:41 AM EST

The Pope thanks you for not driving buzzed

Holiday safe-driving PSA season is in full throttle. First, we had that great ad from New Mexico. Now, here's a spot from Mullen for the National Highway Traffic…

December 18, 2009, 12:12 PM EST

In drunk-driving spot, there's no going back

The blood and gore of a thousand Australian PSAs can't match the intensity of this anti-drunk-driving spot by VWK in Albuquerque for the New Mexico Department of Transportation. This is…

December 17, 2009, 8:38 AM EST