Topic: Road Safety
Self-conscious cheapness and intentional irony do not always a good campaign make. Such is the case with this well-intentioned but off-target campaign for Mothers Against Drunk Driving from TBWA\Toronto and…
Holiday safe-driving PSA season is in full throttle. First, we had that great ad from New Mexico. Now, here's a spot from Mullen for the National Highway Traffic…
The blood and gore of a thousand Australian PSAs can't match the intensity of this anti-drunk-driving spot by VWK in Albuquerque for the New Mexico Department of Transportation. This is…
No one does horrifying safe-driving PSAs quite like the Australians. And now, to celebrate 20 years of making people feel sad and sick in the name of the public good,…
This Norwegian PSA, encouraging car drivers to watch out for motorcycles, manages to be edgy, mildly disturbing and sort of silly—all while communicating its message about bikers: "We are small,…
The U.K. this week launched its first-ever national ad campaign to stop people from driving on drugs. The centerpiece is the TV spot above, in which a pack of friends…
Advertising, Adweek http://link. brightcove.com/services/link/bcpid1227613352http://www.b rightcove.com/channel.jsp?channel=1126101268 var config = new Array();config["videoId"] = 29286824001;config["videoRef"] = null;config["lineupId"] = null;config["playerTag"] = null;config["autoStart"] = false;config["preloadBackColor"] = "#FFFFFF";config["width"] = 425; config["height"] = 360;config["playerId"] = 1227613352; createExperience(config, 8); New Zealand's road-safety ads have their floppy…
What were we saying last week about New Zealand safe-driving campaigns? Oh yes, that they're insane. Here, the Papakura District Council resorts to "bloodvertising" to slow motorists down during the…
Ah, New Zealand road-safety ads. Always so subtle and understated, except when they show children's bloody heads smashed on windshields or, in the new PSA posted above, a dead guy…
Having a good Monday so far? Well, here's a reliable downer for you: yet another British anti-speeding PSA featuring a dead kid! In the…
