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Topic: Road Safety

Town called Speed changes name for safety

It's usually a bit pathetic when towns rename themselves as part of a marketing campaign. These stunts date back to at least the 1950s, when the New Mexico town of…

Montana ad verifies you can drink and horse

This spot from the Montana Department of Transportation is having some unintended consequences among that state's drunk population. The ad, by Partners Creative in Missoula, urges bar patrons to get…

Safe-driving video captures car-crash horror

Brazilian artist and student Uirá L'Amour put together this video—which isn't an ad, but could easily work as a road-safety PSA—as a graduation thesis. It's probably the most visually interesting…

Drive drunk, have romance with jail inmates

Ad agency FoxP2 takes an unexpected tack in this South African anti-drunk-driving campaign. This isn't your typical category PSA. There are no blood-splattered operating theaters, mangled bodies or ghosts of…

Bartender Embodies a Drunk Driver's Future

In the spirit of freaky ads, here's the latest anti-drunk-driving message from Think!, the British road-safety campaign. It shows a bartender who asks a patron what he'd like to have—and…

YouTube ad of the year: Sussex driving spot

The inaugural YouTube Ad of the Year, honored at the Campaign Media Awards last week, is an old favorite of ours: the Sussex Safer Roads Partnership's famous 90-second road-safety PSA,…

New Zealand to guy drivers: Stay in mantrol

Here's a pretty high-concept safe-driving campaign from New Zealand. It centers on a place called "mandom," a giant metaphorical house (visually reminiscent of HBO's Voyeur) where men control everything. But…

DUI morphs social butterfly into social leper

Heading out for a night on the town? Be careful, or you'll end up single, broke and saddled with community service, according to this new Web-only PSA by the…

Fake girl plays in traffic to scare bad drivers

Here's a bizarre campaign allegedly promoting safe driving. Starting next Tuesday, drivers on 22nd Street in West Vancouver, Canada, will be startled by a 3-D image of a girl…

New Zealand ad warns of bad burger drivers

Clemenger BBDO in New Zealand put together some new road-safety PSAs that are awfully goofy, yet find a novel way of communicating the potentially deadly consequences of driving while eating,…

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