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Topic: Road Safety

New Zealand to guy drivers: Stay in mantrol

Here's a pretty high-concept safe-driving campaign from New Zealand. It centers on a place called "mandom," a giant metaphorical house (visually reminiscent of HBO's Voyeur) where men control everything. But…

November 12, 2010, 10:12 AM EST

DUI morphs social butterfly into social leper

Heading out for a night on the town? Be careful, or you'll end up single, broke and saddled with community service, according to this new Web-only PSA by the…

September 23, 2010, 9:00 AM EDT

Fake girl plays in traffic to scare bad drivers

Here's a bizarre campaign allegedly promoting safe driving. Starting next Tuesday, drivers on 22nd Street in West Vancouver, Canada, will be startled by a 3-D image of a girl…

September 3, 2010, 12:19 PM EDT

New Zealand ad warns of bad burger drivers

Clemenger BBDO in New Zealand put together some new road-safety PSAs that are awfully goofy, yet find a novel way of communicating the potentially deadly consequences of driving while eating,…

August 16, 2010, 2:26 PM EDT

This drunk-driving PSA ends with a bang

Even in the oft-jarring, frequently sickening category of road-safety PSAs, Advance Advertising in Jakarta manages to shock with this 45-second effort for broadcaster QTV. You could complain that the…

July 7, 2010, 8:32 AM EDT

French add to ghastly road-safety hit parade

Lowe Strateus has delivered another gory instant classic in the world of road-safety advertising: the five-minute spot below, titled "Unbearable," for France's Sécurité Routière. Last we checked in with…

June 7, 2010, 3:34 PM EDT

iPhone harmed in making of safe-driving ad

This safe-driving PSA by Wasserman + Partners for the Insurance Corp. of British Columbia goes too far, even by the increasingly horrific standards of the genre. First, we see…

June 7, 2010, 8:35 AM EDT

Safe-driving ads spray you with blood again

We've enjoyed a break lately from the horrific blood-and-guts school of road-safety advertising. In particular, we had that beautiful 90-second seatbelt PSA from the Sussex Safer Roads Partnership in…

April 28, 2010, 12:02 PM EDT

Ogilvy turns bar tabs into drunk-driving ads

Here's an interesting street-level campaign from Ogilvy Brazil to fight drunk driving. Working with bars, the agency came up with a machine that spit out wildly inflated bar tabs,…

April 14, 2010, 11:27 AM EDT

Australia urges drivers not to be 'dickheads'

Victoria, Australia, has launched the oddest safe-driving campaign of the year—doing away with the blood and guts and offering instead some offbeat humor and a refreshingly on-point tagline: "Don't…

March 29, 2010, 5:23 PM EDT