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Topic: Road Safety

'Embrace Life' Campaign Returns With Motorcycle Spot

The Sussex Safer Roads Partnership, whose "Embrace Life" seatbelt PSA stunned the world last year, is back with a sophomore effort—this one aimed at reducing the number of motorcyclists killed…

How Barbarian Group Hijacked NYC's Speed Signs With Skeletons

New York City showed off its new skeletal speed-warning signs last week, part of the Department of Transportation's ongoing campaign to show that a pedestrian's odds of death are greatly…

Australian road-safety PSA slows to a crawl

Like all right-minded people, I prefer my road-safety PSAs dark and disturbing, full of broken bodies, crushed cars and tortured tales of tragedy. Such messages have (pardon the pun) impact!…

This ad will leave you wretchedly depressed

We haven't seen a truly appalling road-safety PSA in a while. Oh wait, here's one now from those reliable shockvertisers at the Transport Accident Commission in Victoria, Australia. It may…

Town called Speed changes name for safety

It's usually a bit pathetic when towns rename themselves as part of a marketing campaign. These stunts date back to at least the 1950s, when the New Mexico town of…

Montana ad verifies you can drink and horse

This spot from the Montana Department of Transportation is having some unintended consequences among that state's drunk population. The ad, by Partners Creative in Missoula, urges bar patrons to get…

Safe-driving video captures car-crash horror

Brazilian artist and student Uirá L'Amour put together this video—which isn't an ad, but could easily work as a road-safety PSA—as a graduation thesis. It's probably the most visually interesting…

Drive drunk, have romance with jail inmates

Ad agency FoxP2 takes an unexpected tack in this South African anti-drunk-driving campaign. This isn't your typical category PSA. There are no blood-splattered operating theaters, mangled bodies or ghosts of…

Bartender Embodies a Drunk Driver's Future

In the spirit of freaky ads, here's the latest anti-drunk-driving message from Think!, the British road-safety campaign. It shows a bartender who asks a patron what he'd like to have—and…

YouTube ad of the year: Sussex driving spot

The inaugural YouTube Ad of the Year, honored at the Campaign Media Awards last week, is an old favorite of ours: the Sussex Safer Roads Partnership's famous 90-second road-safety PSA,…

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