Road Safety | Adweek

Topic: Road Safety

Safe-driving video captures car-crash horror

Brazilian artist and student Uirá L'Amour put together this video—which isn't an ad, but could easily work as a road-safety PSA—as a graduation thesis. It's probably the most visually interesting…

December 22, 2010, 2:12 PM EST

Drive drunk, have romance with jail inmates

Ad agency FoxP2 takes an unexpected tack in this South African anti-drunk-driving campaign. This isn't your typical category PSA. There are no blood-splattered operating theaters, mangled bodies or ghosts of…

December 7, 2010, 1:39 PM EST

Bartender Embodies a Drunk Driver's Future

In the spirit of freaky ads, here's the latest anti-drunk-driving message from Think!, the British road-safety campaign. It shows a bartender who asks a patron what he'd like to have—and…

December 1, 2010, 2:18 PM EST

YouTube ad of the year: Sussex driving spot

The inaugural YouTube Ad of the Year, honored at the Campaign Media Awards last week, is an old favorite of ours: the Sussex Safer Roads Partnership's famous 90-second road-safety PSA,…

November 22, 2010, 2:26 PM EST

New Zealand to guy drivers: Stay in mantrol

Here's a pretty high-concept safe-driving campaign from New Zealand. It centers on a place called "mandom," a giant metaphorical house (visually reminiscent of HBO's Voyeur) where men control everything. But…

November 12, 2010, 10:12 AM EST

DUI morphs social butterfly into social leper

Heading out for a night on the town? Be careful, or you'll end up single, broke and saddled with community service, according to this new Web-only PSA by the…

September 23, 2010, 9:00 AM EDT

Fake girl plays in traffic to scare bad drivers

Here's a bizarre campaign allegedly promoting safe driving. Starting next Tuesday, drivers on 22nd Street in West Vancouver, Canada, will be startled by a 3-D image of a girl…

September 3, 2010, 12:19 PM EDT

New Zealand ad warns of bad burger drivers

Clemenger BBDO in New Zealand put together some new road-safety PSAs that are awfully goofy, yet find a novel way of communicating the potentially deadly consequences of driving while eating,…

August 16, 2010, 2:26 PM EDT

This drunk-driving PSA ends with a bang

Even in the oft-jarring, frequently sickening category of road-safety PSAs, Advance Advertising in Jakarta manages to shock with this 45-second effort for broadcaster QTV. You could complain that the…

July 7, 2010, 8:32 AM EDT

French add to ghastly road-safety hit parade

Lowe Strateus has delivered another gory instant classic in the world of road-safety advertising: the five-minute spot below, titled "Unbearable," for France's Sécurité Routière. Last we checked in with…

June 7, 2010, 3:34 PM EDT