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Topic: Road Safety

San Francisco Billboards Shame Drivers With Actual Photos of Them Texting One graphic designer's personal crusade

An outdoor ad campaign in San Francisco is trying something novel to stop people from texting and driving: public shaming. Graphic designer Brian Singer has furtively been taking photos of people…

March 26, 2014, 11:21 AM EDT

Colorado PSAs Advise Stoners to Act Stupid Everywhere but Behind the Wheel Don't take the high road

Colorado is proud to be the first state to legalize recreational marijuana use. Ad creatives in Colorado are happy to have an opportunity to make stoner references. Three new PSAs for…

March 17, 2014, 1:27 PM EDT

The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch Wear your seat belt

Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and…

February 3, 2014, 11:54 AM EST

Time Freezes, and Doomed Drivers Talk, in Amazing and Heartbreaking Road-Safety PSA Is an accident inevitable?

This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds,…

January 7, 2014, 9:04 AM EST

New Zealand's 'Don't Get Stoned and Drive' Ads Are Curious, Funny and Charming The lighter touch

Some precocious Maori children in New Zealand argue about whose dad is more irresponsible in this curiously amusing PSA about driving while stoned—the latest in a string of such ads…

September 16, 2013, 3:54 PM EDT

Most Brutal Prankvertising Stunt Yet Might Kill You Before It Can Save You Leo Burnett ambushes you in the loo

We've written here and there about prankvertising and the joy marketers seem to derive from scaring the crap out of people in public places. This video eclipses them all, though,…

June 6, 2013, 2:22 PM EDT

Australian Road Trip Ends Badly for You, and Horribly for Your Facebook Friend TAC's sobering interactive PSA

The Transport Accident Commission of Victoria in Australia hits the road once again to promote safe driving. TAC has taken many different, well, tacks in its previous efforts—ranging from goofy…

April 12, 2013, 8:55 AM EDT

'Crotches Kill,' Canadian Ads Warn Texting Drivers A groin-inducing tagline

Crotches have been lethal for God knows how long. But traffic-safety officials in Alberta, Canada, are using new ads to highlight the most recent source of groin-related fatalities: subversive texting.…

February 26, 2013, 8:59 AM EST

Ad of the Day: Allianz Thinking of driving drunk? Have a good look in the mirror first

Mirror, mirror, on the wall, who's the drunkest of them all? Ogilvy Brazil is more determined than ever to stop you from driving drunk. The agency is actually something of an…

August 17, 2012, 12:27 PM EDT

Don't Text and Drive, You Mindless Moaning Zombie Distracted drivers are as oblivious as flesh eaters, says California PSA

People who text while driving are on par with flesh-eating zombies, according to a new PSA from California's Office of Traffic Safety. The spot below, created by Glass Agency and…

April 2, 2012, 10:28 AM EDT

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