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Topic: Road Safety

Time Freezes, and Doomed Drivers Talk, in Amazing and Heartbreaking Road-Safety PSA Is an accident inevitable?

This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds,…

January 7, 2014, 9:04 AM EST

New Zealand's 'Don't Get Stoned and Drive' Ads Are Curious, Funny and Charming The lighter touch

Some precocious Maori children in New Zealand argue about whose dad is more irresponsible in this curiously amusing PSA about driving while stoned—the latest in a string of such ads…

September 16, 2013, 3:54 PM EDT

Most Brutal Prankvertising Stunt Yet Might Kill You Before It Can Save You Leo Burnett ambushes you in the loo

We've written here and there about prankvertising and the joy marketers seem to derive from scaring the crap out of people in public places. This video eclipses them all, though,…

June 6, 2013, 2:22 PM EDT

Australian Road Trip Ends Badly for You, and Horribly for Your Facebook Friend TAC's sobering interactive PSA

The Transport Accident Commission of Victoria in Australia hits the road once again to promote safe driving. TAC has taken many different, well, tacks in its previous efforts—ranging from goofy…

April 12, 2013, 8:55 AM EDT

'Crotches Kill,' Canadian Ads Warn Texting Drivers A groin-inducing tagline

Crotches have been lethal for God knows how long. But traffic-safety officials in Alberta, Canada, are using new ads to highlight the most recent source of groin-related fatalities: subversive texting.…

February 26, 2013, 8:59 AM EST

Ad of the Day: Allianz Thinking of driving drunk? Have a good look in the mirror first

Mirror, mirror, on the wall, who's the drunkest of them all? Ogilvy Brazil is more determined than ever to stop you from driving drunk. The agency is actually something of an…

August 17, 2012, 12:27 PM EDT

Don't Text and Drive, You Mindless Moaning Zombie Distracted drivers are as oblivious as flesh eaters, says California PSA

People who text while driving are on par with flesh-eating zombies, according to a new PSA from California's Office of Traffic Safety. The spot below, created by Glass Agency and…

April 2, 2012, 10:28 AM EDT

Texting While Walking Is Bad, but Guess What's Worse? New PSAs contrast embarrassment with manslaughter

Traffic safety efforts shouldn't play it safe. These days, it's often a case of gore or bore—or at least trying something beyond the expected. PSAs lacking visual punch quickly fade…

November 2, 2011, 12:01 PM EDT

Road-Safety Funeral Film Will Ruin the Rest of Your Day

Well, this is utterly bleak—a four-minute don't-text-and-drive mini-film from the Miami-Dade Expressway Authority that's one long slog through a family's grief as they bury a loved one after an accident.…

May 26, 2011, 1:49 PM EDT

'Embrace Life' Campaign Returns With Motorcycle Spot

The Sussex Safer Roads Partnership, whose "Embrace Life" seatbelt PSA stunned the world last year, is back with a sophomore effort—this one aimed at reducing the number of motorcyclists killed…

May 25, 2011, 12:07 PM EDT

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