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Topic: Road Safety

People Are Pretty Angry About This Out-of-Control Safe-Driving Ad From Northern Ireland

Too real, or not real enough?

This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark. As these types of ads go, it's…

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA

One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe

'Kill your speed, not your mates'

Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a…

Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record

Snippets of disaster

This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending. A new PSA by ad agency La…

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

Ad of the Day: Speeding Drivers Are Invited to Their Own Funerals in Surreal Prank PSA

Grim fantasy comes to life

Unless you're Phil Shifley, you probably haven't been to your own funeral. But some Belgians have, as you can see below in a bizarre stunt PSA for a safe-driving awareness…

U.S.'s Amazing New 'Don't Text and Drive' Ad Will Leave You Shaking

Intense PSA reminds you to #justdrive

The most memorable safe-driving PSAs tend to be made overseas—in Britain, Mexico, Australia. But the U.S. adds a powerful new entry to the mix with this brutal spot from The…

San Francisco Billboards Shame Drivers With Actual Photos of Them Texting

One graphic designer's personal crusade

An outdoor ad campaign in San Francisco is trying something novel to stop people from texting and driving: public shaming. Graphic designer Brian Singer has furtively been taking photos of people…

Colorado PSAs Advise Stoners to Act Stupid Everywhere but Behind the Wheel

Don't take the high road

Colorado is proud to be the first state to legalize recreational marijuana use. Ad creatives in Colorado are happy to have an opportunity to make stoner references. Three new PSAs for…

The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch

Wear your seat belt

Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and…

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