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Topic: Road Safety

Roadkill Raps in This Insane Road-Safety PSA That's Selling Something Else, Too

Do you have a killer car?

What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does…

In the Doghouse or Dead? It's an Easy Decision in This Powerful Drunk-Driving Ad

A bit obvious, but better said than not

Refusing to drive to pick up your wife at the train station because you've been drinking might get you in trouble. But that's better than being dead, says a new…

Britain Recruits Locals in Amusing Effort to Encourage Safer Driving in the Countryside

Think! campaign goes from shock to humor

Think!, the long-running safe-driving campaign from Britain's Department for Transport, has created some of the world's most creepy, shocking and gruesome PSAs. (Remember this dead kid? Thought so.) But now,…

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

Targeting college kids

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving. Canadian agency…

AT&T's Latest 'It Can Wait' Ad Shows a Brutal Crash in Reverse, but There's No Going Back

Message evolves beyond texting, includes VR

AT&T's "It Can Wait" texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception,…

What's the Worst That Can Happen? New Mexico Shows You in Brutal Road Safety Ads

Placid scenes turn horrific

"What's the worst that can happen?" That's a loaded question, especially for a road-safety campaign. And it's posed in a series of graphic spots from Albuquerque agency RK Venture for the…

Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

Great gotcha ad from BBDO

It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos…

South Dakota's 'Don't Jerk and Drive' Campaign Rubs People the Wrong Way

Ad about driving on icy roads gets pulled

If you thought "Don't Jerk and Drive" was less about sharply turning your steering wheel and more about fulfilling personal urges while on the road, you're not alone (pun!). South Dakota's…

U.K. Drunk-Driving Ad Makes Cruelly Ironic Use of Kool & the Gang's 'Celebration'

Marking 50 years of sobering PSAs

The 50th anniversary of England's first drunk-driving PSA inspires a sobering celebration in this Department for Transport campaign. Kool & the Gang's 1980 hit "Celebration" anchors the new spot spot from…

Safe-Driving Ad Uses Real Footage of Fatal Accident From Motorcyclist's GoPro Camera

Not graphic, but chilling

Raw footage of 38-year-old motorcyclist David Holmes smashing into a car at 97 miles per hour, as captured by his GoPro helmet camera, is being used in a British road…

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