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Topic: Road Safety

People Are Pretty Angry About This Out-of-Control Safe-Driving Ad From Northern Ireland Too real, or not real enough?

This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark. As these types of ads go, it's…

June 24, 2014, 9:44 AM EDT

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

June 10, 2014, 11:47 AM EDT

This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe 'Kill your speed, not your mates'

Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a…

May 27, 2014, 11:44 AM EDT

Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record Snippets of disaster

This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending. A new PSA by ad agency La…

April 16, 2014, 9:05 AM EDT

Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad A cautionary tale, told through emoji

On the heels of the National Highway Traffic Safety Administration's sobering scenario announcing National Distracted Driving Awareness Month, Honda and agency RPA bring us the latest campaign in the effort to curb…

April 15, 2014, 12:49 PM EDT

U.S.'s Amazing New 'Don't Text and Drive' Ad Will Leave You Shaking Intense PSA reminds you to #justdrive

The most memorable safe-driving PSAs tend to be made overseas—in Britain, Mexico, Australia. But the U.S. adds a powerful new entry to the mix with this brutal spot from The…

April 7, 2014, 9:16 AM EDT

San Francisco Billboards Shame Drivers With Actual Photos of Them Texting One graphic designer's personal crusade

An outdoor ad campaign in San Francisco is trying something novel to stop people from texting and driving: public shaming. Graphic designer Brian Singer has furtively been taking photos of people…

March 26, 2014, 11:21 AM EDT

Colorado PSAs Advise Stoners to Act Stupid Everywhere but Behind the Wheel Don't take the high road

Colorado is proud to be the first state to legalize recreational marijuana use. Ad creatives in Colorado are happy to have an opportunity to make stoner references. Three new PSAs for…

March 17, 2014, 1:27 PM EDT

The Year's Bleakest Super Bowl Ad Ran in Utah, and Is Tough to Watch Wear your seat belt

Every region had its own odd selection of local ads during last night's Super Bowl, but Utah surely takes the prize for most uncomfortable viewing-party moment. In an eerily quiet and…

February 3, 2014, 11:54 AM EST

Time Freezes, and Doomed Drivers Talk, in Amazing and Heartbreaking Road-Safety PSA Is an accident inevitable?

This eerie safe-driving PSA from New Zealand employs an Outer Limits-style time freeze to impressive, heartbreaking effect as we watch two drivers, poised to collide in a matter of seconds,…

January 7, 2014, 9:04 AM EST

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