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Topic: Road Safety

This Artful and Frightening PSA Shows the Same Car Crash 7 Times at Worsening Speeds

Why it's important to go slower

Nobody wants to get into a car crash. But if you do, even a small difference in your speed can make a huge difference in the outcome. A new Australian PSA…

British PSA Urging Cyclists to Avoid Turning Trucks Draws Fire From Riders

Drivers must be more careful, critics say

A road safety ad by AMV BBDO is sparking cries of victim-blaming in the U.K. for warning cyclists to hang back from trucks that are making left turns—the driver's blind…

Sprint Turned a Wrecked Car Into a Mangled Emoji for This 'Don't Text and Drive' Sculpture

Artwork hits Miami

April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday. Titled "The Last Emoji," it was…

This Agency Filmed I-95 in Florida for 20 Minutes and Singled Out Every Distracted Driver

Footage of 2,151 cars makes for a frightening PSA

Distracted driving is a serious problem. But while the stats are staggering—3,100 dead and 424,000 injured in crashes involving distracted drivers in the U.S. in 2013—they remain just numbers, without…

This Drunk-Driving Cabbie Angers His Passengers in a PSA With a Powerful Twist Ending

How much would you tolerate?

Would you tolerate your cab driver drinking and driving? The passengers in MullenLowe's new hidden-camera PSA for the Safe Roads Alliance certainly don't. From the moment they see their cabbie taking…

Roadkill Raps in This Insane Road-Safety PSA That's Selling Something Else, Too

Do you have a killer car?

What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does…

In the Doghouse or Dead? It's an Easy Decision in This Powerful Drunk-Driving Ad

A bit obvious, but better said than not

Refusing to drive to pick up your wife at the train station because you've been drinking might get you in trouble. But that's better than being dead, says a new…

Britain Recruits Locals in Amusing Effort to Encourage Safer Driving in the Countryside

Think! campaign goes from shock to humor

Think!, the long-running safe-driving campaign from Britain's Department for Transport, has created some of the world's most creepy, shocking and gruesome PSAs. (Remember this dead kid? Thought so.) But now,…

These Wrecked Toy Cars Found in Cereal Boxes Send a Sobering Drunk-Driving Message

Targeting college kids

It's always so much fun to get a little toy inside your cereal box! Until that toy is a mangled vehicle reminding you of the dangers of drunk driving. Canadian agency…

AT&T's Latest 'It Can Wait' Ad Shows a Brutal Crash in Reverse, but There's No Going Back

Message evolves beyond texting, includes VR

AT&T's "It Can Wait" texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception,…

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