Topic: Road Safety
The Transport Accident Commission of Victoria in Australia hits the road once again to promote safe driving. TAC has taken many different, well, tacks in its previous efforts—ranging from goofy…
Crotches have been lethal for God knows how long. But traffic-safety officials in Alberta, Canada, are using new ads to highlight the most recent source of groin-related fatalities: subversive texting.…
People who text while driving are on par with flesh-eating zombies, according to a new PSA from California's Office of Traffic Safety. The spot below, created by Glass Agency and…
Traffic safety efforts shouldn't play it safe. These days, it's often a case of gore or bore—or at least trying something beyond the expected. PSAs lacking visual punch quickly fade…
Well, this is utterly bleak—a four-minute don't-text-and-drive mini-film from the Miami-Dade Expressway Authority that's one long slog through a family's grief as they bury a loved one after an accident.…
The Sussex Safer Roads Partnership, whose "Embrace Life" seatbelt PSA stunned the world last year, is back with a sophomore effort—this one aimed at reducing the number of motorcyclists killed…
New York City showed off its new skeletal speed-warning signs last week, part of the Department of Transportation's ongoing campaign to show that a pedestrian's odds of death are greatly…
Like all right-minded people, I prefer my road-safety PSAs dark and disturbing, full of broken bodies, crushed cars and tortured tales of tragedy. Such messages have (pardon the pun) impact!…
We haven't seen a truly appalling road-safety PSA in a while. Oh wait, here's one now from those reliable shockvertisers at the Transport Accident Commission in Victoria, Australia. It may…
It's usually a bit pathetic when towns rename themselves as part of a marketing campaign. These stunts date back to at least the 1950s, when the New Mexico town of…
