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Topic: Road Safety

AT&T's Latest 'It Can Wait' Ad Shows a Brutal Crash in Reverse, but There's No Going Back

Message evolves beyond texting, includes VR

AT&T's "It Can Wait" texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception,…

What's the Worst That Can Happen? New Mexico Shows You in Brutal Road Safety Ads

Placid scenes turn horrific

"What's the worst that can happen?" That's a loaded question, especially for a road-safety campaign. And it's posed in a series of graphic spots from Albuquerque agency RK Venture for the…

Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

Great gotcha ad from BBDO

It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos…

South Dakota's 'Don't Jerk and Drive' Campaign Rubs People the Wrong Way

Ad about driving on icy roads gets pulled

If you thought "Don't Jerk and Drive" was less about sharply turning your steering wheel and more about fulfilling personal urges while on the road, you're not alone (pun!). South Dakota's…

U.K. Drunk-Driving Ad Makes Cruelly Ironic Use of Kool & the Gang's 'Celebration'

Marking 50 years of sobering PSAs

The 50th anniversary of England's first drunk-driving PSA inspires a sobering celebration in this Department for Transport campaign. Kool & the Gang's 1980 hit "Celebration" anchors the new spot spot from…

Safe-Driving Ad Uses Real Footage of Fatal Accident From Motorcyclist's GoPro Camera

Not graphic, but chilling

Raw footage of 38-year-old motorcyclist David Holmes smashing into a car at 97 miles per hour, as captured by his GoPro helmet camera, is being used in a British road…

People Are Pretty Angry About This Out-of-Control Safe-Driving Ad From Northern Ireland

Too real, or not real enough?

This literally out-of-control 60-second road-safety ad from Northern Ireland is causing an international stir for some intense imagery that begins around the 40-second mark. As these types of ads go, it's…

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA

One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

This Latest Brutal Safe-Driving PSA Barely Gives You Room to Breathe

'Kill your speed, not your mates'

Here's a quick way to sober up after a holiday weekend: Watch this intense, claustrophobic safe-driving PSA from the U.K., aimed at young male drivers who appear to be a…

Don't Drink and Drive. In This Powerful Ad, It Really Does Sound Like a Broken Record

Snippets of disaster

This is what it sounds like when you drink too much, then get behind the wheel. Surprise: It does not have a happy ending. A new PSA by ad agency La…

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