Topic: Rising Star

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Rising Star requires top billing

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that…

Nobody Wants to Marry Harry

Fox's faux prince is a ratings pauper

It's not like you could have made a second season of gag reality show I Wanna Marry Harry, anyway, but Fox execs who might have been considering the option aren't…

Submit Your Candidates for the 2014 Media All-Stars [Updated]

Deadline for submissions extended to March 14 for an April 14 pub date

Updated: The deadline for submissions is March 14, 2014. Adweek's 2014 Media All-Stars issue comes a little earlier than usual this year.    As with previous years, Adweek's editors will select and profile…

IAB's Rising Stars Shine, but on the Horizon

Rich media ads show promise but need tech support, scale to save banners

When the IAB showcased a collection of its Rising Star rich media units in February, there was genuine hope that these bold, splashy ads could inject new life into the…