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Topic: right media

Yahoo Reboots Ad Business in Attempt to Own Ad Tech

Mayer 's CES keynote unveils unified ad suite, Web buying platform

It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business. In fact, Yahoo wants to place itself at the center of the online ad…

Is Yahoo Finally Fixing Its Deeply Flawed Ad Exchange?

Mayer's plans for Right Media

We all have blind spots, and Marissa Mayer’s is Right Media. Since she became Yahoo’s CEO a year ago, the ad exchange has languished, suffering from neglect and mismanagement, according…

For Yahoo's Mayer, Size Does Matter

Eyes acqui-hires, small ad tech firms

Yahoo CEO Marissa Mayer said during the company’s third-quarter earnings call that she was eyeballing relatively small acquisitions, describing potential deals as “something in the size and scale of double-digit…

It's Basic Math That's Killing Display

Varick's Jeremy Hlavacek: It's economics, not ad tech, that's hampering the online ad business

A few weeks ago, Adweek ran an investigative feature on the impact of the flux of venture capital dollars into the ad tech space. The piece generated a lot of…

Right On Marissa!

Yahoo CEO Mayer sticking with exchange biz, for now

All you Yahoo prognosticators can settle down (for now). Right Media isn’t going anywhere. While Yahoo’s interim CEO Ross Levinsohn had been kicking around the idea of replacing or selling Yahoo’s…

Fast Chat: Tim Armstrong

Upon decent Q2 earnings, AOL's CEO talks video series, portal alliance, Ad.com's comeback

AOL announced quarterly earnings on Wednesday, and while the numbers weren't exactly stellar, there were numerous positive signs. Traffic is up, as are global ad dollars and video views. A…

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