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Topic: ridesharing

Lyft Hopes to Accelerate With First Integrated Ad Campaign

Ride-sharing mobile app targets two western cities

For the next three months, Lyft will run digital and out-of-home advertising in hopes of capturing a greater foothold in San Diego and Denver. It's the brand's first campaign that…

GetTaxi Nabs Another $150 Million in Funding

Ride-share apps are booming, and there's infighting

GetTaxi—a consumer taxi app that has seen success in cities in Israel, Russia and the U.K.—launched in the United States this week, in New York, and secured an additional $150…

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